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  Birthday Memories: Sony PlayStation Turns 15
by Christian Nutt [Business/Marketing, Interview]
10 comments Share on Twitter Share on Facebook RSS
 
 
September 9, 2010 Article Start Previous Page 2 of 4 Next
 

You're right that we've heard some of this stuff before. But one insight that you hear a lot, but I've never really heard someone really talk about, is how that motivated Sony to really drive forward and show Nintendo who's boss? Do you think that was really what was going on?

PD: Well, Sony was passionate about the category and passionate about the technology. We felt like we had an advancement that would change the industry, the optical disc and CD-ROM expertise that we were bringing to the table.



So, it was a vision as much as anything, but again, initially, I think Sony was planning on partnering with Nintendo. And when Nintendo demonstrated that they weren't terribly interested in that, the senior folks at Sony decided that "We best go alone", and we've done quite well.

Talk about the Wayback Machine, but at the time, Sega was a really, really strong competitor having come off the success of the Genesis. Were you guys concerned with competing with them as well, not knowing how the Saturn was going to ultimately turn out?

PD: I don't think you enter any category cavalierly. You certainly understand who the entrenched players are. But again, I think Sony has always been a very visionary company, and that's something that is still true to this day as I sit here 15 years later.

When Sony announced it was going to go to the games business, I think a lot of people assumed, "Well, they're just going to do what the other guys do", but of course, that's not the way Sony operates; we had a point of difference.

And so, the long answer to your question is Sony doesn't get scared because of their competitors, when we've got unique points of difference and a superior product offering.

I can visibly remember that the media pundits and the analysts and the retailers... To some degree, I think the world was betting against Sony at the time. It's easy to forget that at that time Sony was a huge underdog.

Now, people think of us as a leader in this category, and that's flattering, but at the time, again, we didn't have a pedigree in the games business. It was really the early days of Sony making the hardware parts of the company work together with the software parts of the company.

And I can vividly remember a front-page article in the New York Times business section that predicted that not only we wouldn't be successful, there wouldn't be another console at all that would be successful because PCs were going to be where gaming was going and, you know, console gaming was dead.

So, there was a lot of noise in the pre-PlayStation phase. Conventional wisdom was we weren't going to be successful, and "What does Sony know about competing with the mighty Nintendo and the mighty Sega?" Well, again, 15 years later, Nintendo's still here and Sega's still in business, but of course they got out of the hardware business, and the rest is history.

Like I said, it was an exciting time. I don't want to be too nostalgic about it, but it was a really fun time. It was highly energetic, and I think people had a sense that they were working on something that was going to make history.

You moved to California about seven months before launch. As you drew close to launch, were you confident in the kind of hit system that you would have on your hands, and the strength of the launch you would have?

PD: I think we were confident we had a hit product, but, you know, you hook me up to a lie detector, I think it would be hard to find anyone maybe short of [PlayStation creator Ken] Kutaragi-san who knew the length to which PlayStation would change the business and what type of global iconic brand...

It's not just that we had success launching a product, we created one of the most recognizable brands in the world and created something that is still going strong to this day. Yeah, I think what Sony brought to the table wasn't just technology, but the combination of the Sony brand and the PlayStation approach to the category changed the business model.

We gave people older than 17 years old permission to play video games, and really legitimized this category in a way that I think hadn't been done up until then. Not withstanding the great success that Nintendo and Sega were having -- and I'm not suggesting that people older than 17 didn't play games -- but that Sony brand really took it from being a kids' category.

They were huge players back then, because kids were the dominant part of the demographic that played games. And today's generation, you're just as likely to talk to a kid and ask them what they do for entertainment, and video games are just as much a part of the vernacular as TV or internet or movies.

It's something that people older than 45 might not understand because they didn't grow up with it, and so they think, "Well, eventually they'll grow out of that," but today's gamers don't think that way. It's just a natural part of the entertainment landscape.

And I think Sony largely deserves the credit for that because of the way that S-O-N-Y brand, it just brings something different to the table that gave adults... It made it cool to play games again.

 
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Comments

Jonathan Jennings
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happy birthday Ps1, I may have had my reservations and complaints with the Ps3 , but the ps1 and ps2 were osme of my favorite consoles and my first introductions to 3d and " next -gen " gaming.

Jeffrey Fleming
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There was an undeniably “cool” element to the PlayStation. Early on the machine was crossing age and culture barriers. I was 25 when the PlayStation launched and I can vividly remember about a year later when I considering buying one the Nintendo 64 had just come out. Looking at Wipeout XL next to Mario 64 made my decision for me. Whatever its merits as a game might have been, Mario 64 said nothing to me as young man in his mid-twenties, whereas Wipeout XL on the PlayStation, with its booming soundtrack from the Chemical Brothers absolutely did. The PlayStation was cool and modern in ways that its console competition (and PC games) could never quite match.

Rodney Brett
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Great interview, Christian! I chuckled when you said that Ridge Racer was the game that sold you on the Playstation because it was the same for me.. I saw that game demoed and immediately skipped college class that day to run out and buy one.. I totally agree with Jeffrey on his comment. There was something very "adult" about the Playstation. We were still trying to come out of the "furry mascot" trend that the 16 bit consoles had an abundance of and many of us in our 20s were looking for games that felt less childish.. Playstion games had narratives that you just never saw in many N64 titles. The optical disc gave developers a chance to show entire story cut scenes(in it's infancy) and Metal Gear Solid gave us one of the first games to implement those cutscenes in "realtime". While technically not a "3d" system, the polygon rendering was really impressive at that time. Moving around in 3d space was a new and exciting experience for gamers. I have been playing video games since the Magnovox Odysee and to this day, I would say without a doubt that I've dumped the most amount of raw video game hours into the original PLAYSTATION.. Happy Birthday, my old friend! :)

DanielThomas MacInnes
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Happy birthday, Sega Dreamcast! You're the best! Oh, and happy birthday, Sony Playstation.



I'm very curious to know how popular the original Playstation still is in 2010. What games would make you drop your modern consoles and run to the nearest used game shop? The PSX doesn't have quite the diehard fanbase of the Sega Saturn and Dreamcast, which is rather interesting. Perhaps this is due to the enormous success of the Playstation brand?



I'm thinking of my favorite PSX games, and I come up with Wipeout & Wipeout XL, Tony Hawk Pro Skater 1 & 2, the Namco and Williams arcade collections, Tempest X3 (never play that game after drinking a liter of vodka), maybe Final Fantasy 7, maybe the first two Tomb Raiders.



I'm really not fond with the rise of franchises or the cinematic games, which came of age in the Playstation era. I think I've been burned out on too many crummy sequels over the years, so that games like, say, Resident Evil 2, Silent Hill, or Metal Gear Solid just turn me off. That said, the famous moment with the dog in the window from the original Resident Evil was SPECTACULAR.

Jonathan Jennings
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I think it's primarily because both of the playstations successors allow for backwards compatibility. unlike with my dreamcast who i have to turn to if i want my power stone or sonic adventure fix I can play bushido blade on the playstation 2 or tenchu on the playstation 3. Not to say I don't love my psx, but the ease of popping in a discs into my ps3 to play games kind of makes me not revere it as much as my DC.

John Gordon
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From the PS1 era the only games I go back and play are the Final Fantasy games. I still play the PS1 versions of FF6-9 and FF Tactics. Most other games were ok at the time, but didn't stick with me. I kind of think action games as a whole are less fun when they went 3D. (There are a few exceptions.) But I like the extra content that came with the CD format. That made RPG's a lot better in my opinion.

Jason Weesner
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Tomba 1&2, Ape Escape, PaRappa the Rapper, Wipeout XL (and 3), Silent Bomber, FF7, Tail Concerto, Klonoa, Ridge Racer 4, Metal Gear, Bloody Roar 2, Super Puzzle Fighter, Castlevania SOTN, Spyro Ripto's Rage, Devil Dice, Driver 1, Gran Turismo 2, Grandia, Jumping Flash, Mr. Driller, Oddworld, Persona 2, Point Blank, Resident Evil 3, Silent Hill, Valkryie Profile, Vagrant Story, Wild Arms, etc. So many great games!!!

Emperador Alencio
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troll

Amir Sharar
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Excellent interview. I too bought a PS1 for Ridge Racer, but also for another reason not mentioned here.



Price. I thought it was priced much better than the competition. The Saturn had to drop the price right away to even compete.



To have hardware superior to the Saturn sitting at a better price point is a remarkable achievement. Part of that was a mistake on SEGA's part, but it does demonstrate that Sony was very focused on the right trend (3D gaming) from the get-go.

Glenn Sturgeon
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I can only say i'm glad nintendo backed out.

After the way nin treated alot of developers during the 8-16 bit days it was good to see another company end up leading the industry.(many of you know what i mean)



The 1st game i got was twisted metal, but the game that sold me on the system was an import title i saw in a magazine, the game was From softwares King's Field.

Well it was never released here in the US but the sequals did make it out here.

I still play a few of the PS only titles every now and then like the Kings field games, Rollcage2 and Raiden project.

Some of my best PS memories were using the link cable to play Wipeout XL, Ridge Racer revolution & coop Doom with friends.


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