The Crowdfunding Revolution: Making Your Choice
May 5, 2011 Page 3 of 3
IndieGogo has partnered with a number of different companies to offer special services to its projects. Partners of particular interest to video game projects are Fractured Atlas, a nonprofit organization that makes contributions to projects tax-deductible, and MTV Networks, which keeps an eye on IndieGoGo for video, music, and video game projects to promote and acquire.
Kickstarter has recently added a new feature called "Curated Pages", where organizations like the IGDA and Kickstarter alum Kill Screen Magazine help prospective backers navigate Kickstarter's huge list of active projects by highlighting ones they're interested in.
Strickler says, "By and large it's about the endorsement of someone saying 'this is cool', and whatever a backer chooses to take from that is up to them.
"This is a feature that's going to grow, and you get a better sense of it when you look at how someone like RISD [the Rhode Island School of Design] is using it to highlight projects by their students and alumni and collect it in a central place, so that if you're part of the RISD community, you know where your first stop is going to be.
"So I think the pages will develop like that, not only in games in particular but even in specific genres, and I think we'll see that in the next couple of months."
Strickler believes that Kickstarter's comprehensive nature is what makes it an especially good fit for video game projects. "Millions of people come to Kickstarter every month looking for cool things to back," he says, and even if they're usually interested primarily in film or music projects, they could be enticed by an exciting video game project.
8-Bit Funding's Geoff Gibson feels the opposite is true, and says that crowdfunding for video game projects should be segregated for "the same reason why we get most of our video game news from sites like IGN or Joystiq instead of the New York Times."
Gibson feels that video game projects get overshadowed by the more mainstream appeal of film, music, and design projects on most crowdfunding sites, and the low number of video game project successes across all of these crowdfunding services seem to support his conclusion.
Bégoc says that "projects come by type" on ulule. "We have a lot of short movie projects because, at some point, we received two great movie projects. They were both successful and attracted a lot of attention from the short movie community." Now that ulule has launched a few video game projects, he expects to see a similar surge in video game project popularity on the service.
In closing, Strickler and Gibson both feel that connecting with your backers is the key to a successful crowdfunding project. "You want to have a video that not only shows the gameplay footage but also preferably shows the creator as well; I think people like to know who it is that made something," says Strickler.
"You also want to have rewards that are fairly-priced and that will allow everyone to benefit from the success of the project, because with every project it's important that not just the creator benefit, but that everyone share in the success. I think that inspires a lot of people to get involved and also keeps them coming back."
Gibson adds, "Any developers out there thinking that they can make a project on any of the crowdfunding sites and watch the money roll needs to reconsider creating a funding project altogether. It takes a lot of work, a lot of constant marketing and asking and poking and prodding to get people to take notice and open up their wallets a little bit. If they don't do that their projects won't succeed."
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