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[In 2008, Michigan introduced a tax credit that would reimburse qualified film and digital productions 42 percent of production related expenses if they did business in the state -- but so far, the game industry hasn't seen much of the money. Why not? Gamasutra investigates.]
In 2008, Michigan Governor Jennifer Granholm signed a tax credit into law that would reimburse qualified film and digital productions 42 percent of production related expenses if they did business in the state. The bill was designed to employ displaced autoworkers and help alleviate "brain drain" -- young people who leave the state immediately after graduating college.
While the film industry has enjoyed great success in Michigan, the game industry has had its share of problems getting a foothold and taking advantage of this tax incentive program. From April 2008 to December 2010, the Michigan Film Office has paid out over $223 million dollars in tax breaks for 136 completed film projects. In stark comparison, only $486,766 has been paid out to the game industry -- for one project, Pixofactor Entertainment's Ben Hogan's Five Lessons.
"We've only received a handful of applications; it's not like we've been turning down apps left and right," said the Michigan Film Office's Michelle Begnoche.
In order for a film or digital project to receive approval, applicants must submit a detailed report of where the work will be done, how many Michigan hires are planned, a timeline, and proof of financing. "It's a pretty extensive application and review process," said Begnoche.
Some in the Michigan development community have said it's a little too extensive, and that the Film Office doesn't understand the video game industry -- thus the low amount of approvals. To date there have been seven total applications for video game projects, with three pending, three denied and one approved.
"I think the committee (that approves incentive requests) or the organization doesn't quite understand the industry, and it doesn't understand how the industry fits into this program," Matt Toschlog, president of Ann Arbor-based Reactor Zero told the West Michigan Business Review in 2008.
He applied for the tax breaks for his studio's work on the PC port of THQ's Red Faction: Guerrilla. He was told that only THQ could apply for the credit, as they owned the intellectual property and funded the project.
It wasn't appropriate for Reactor Zero to apply because they only did the work, which makes sense given that a costume designer doesn't apply for tax credits on a movie -- the production company does. "I don't think the law is written that way; it's a little unclear. But that's the way the Treasury department interpreted it," Toschlog said.
The application itself is written explicitly with the film industry in mind. The only mention of video games is in the portion where it asks the applicant to pick from a series of checkboxes what type of project the work falls under.
Even then, there are separate boxes for "interactive games" and "video games." Elsewhere are mentions of directors of photography, casting directors, camera operators, and grips. Commonplace in on a movie set, sure, but video games use none of these. Video games were obviously an afterthought.
Stardock Systems, Michigan's largest developer, applied for the incentives and its application was accepted, but the studio didn't take any of the money because of the surfeit of paperwork that would follow. "The compliance requirements were just way beyond what we were willing to do based on the amount of money we would get," said Stardock CEO Brad Wardell. "The MFO did a great job to make sure no one is bilking the government."
Wardell said Stardock didn't have the time to finish the process because they were in a rush. For a company as small as his where everyone is a specialist, Wardell said the payoff isn't "sufficient enough to justify" working on compliance. Had he finished the process, Wardell said he would have used the incentive money to court senior-level talent -- a rarity in Michigan -- to his studio.
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The current situation in Michigan is pretty terrible with respect to the entertainment tax breaks in general. Even the movie industry breaks are written in such a way as to encourage one-time spending in the state, not as establishing a film industry here. It's the same holistic issue at play too. A good friend of mine was looking to expand his company's previsualization business to East Lansing in order to take advantage of both the tax breaks and lower cost of labor here vs. Los Angeles. Because his company only works on a part of each project, opening a studio here would not help them with taxes unless they worked for productions that were wholly located in state, regardless of how much money they were pumping into the local economy from external sources. Ultimately they ended up partnering with a secondary studio in the UK.
It seems on the surface that game development would be a much better fit for the law as written because game studios tend to be located in one place and production stays pretty localized. It's a shame that the Treasury department really doesn't understand either industry well enough to enforce the law in a way that was not only effective but had a chance to provide long-term gains to the state economy.
http://www.freep.com/article/20110618/BUSINESS06/106180322/Scientifically-Proven
-Entertainment-wins-case-over-denied-Michigan-tax-credit
This is one of them.
I'm from Michigan and would desperately love to return. This is very disheartening.
I'm from Michigan and as an intelligent person who left after college, I can tell you MI is a religious, racist, redneck, extremely provincial place to live. (Those traits vary in amount by location.) The state is built on its overly entitled, uneducated factory workers who teach their kids the value of lowered expectations by down playing great things as unimportant and something that doesn't concern them. Just get a good factory job and work it for life is the idea. Nearly everyone I've ever known there feels they deserve more money for the brain dead job to which they think they're entitled. Rather than get an education, they unionize and extort ridiculous paychecks for putting on fenders and steering wheels. Then they bitch and complain about layoffs when their demands tank the viability of their factory's business model.
The big issue with this program to spur new industry is that most people there have no interest in change. In fact they fight it. "Just give me my guaranteed job and a bigger pay check," they cry. This is the problem Wonder Struck had. Lack of willing and/or trainable people. Good luck getting a third gen GM or Ford worker to work in entertainment. I realize most of us reading this are educated, and we may not all have a clear perspective on the people who really live in MI. So think about this; as a game designer, programmer, 3d artist, or SFX guy, how many of your Michigander neighbors do you know that would be willing or able to learn to do what you do?
As a Michigander, I can fully dispel all of this so called insight you’ve been so kind to bless us with. Not that is has a bit of relevancy to this site… maybe you should try the rants section on craigslist. You’ll probably find more people who are willing to buy into your irrelevant theories and beliefs.
I’m also from Michigan and as an intelligent person who left after college I can say that you have no idea what you’re talking about.
“The state is built on its overly entitled, uneducated factory workers who teach their kids the value of lowered expectations by down playing great things as unimportant and something that doesn't concern them.”
It’s not that we downplay great things as unimportant… we’re just realistic. We strive for realistic goals, and achieve them through hard work and persistence. Not too many people in Michigan are there to find a recording label, or get a movie deal, or a modeling contract. They are there to put their 50 hours in on the assembly line, then go home to feed their loved ones. Sure they want their kids to have better than them… that doesn’t mean filling their heads with unrealistic career possibilities is the way to do that. It’s that blue collar mentality that has allowed me and my fellow Michiganders to thrive in anything we set our minds to.
I won’t sink to your level and start laying out the stereotypes of Californians, but you’re not helping the cause by sitting up there on your high horse preaching to readers why Michiganders are inferior to the rest of the nation. Somewhere along the way, somebody made the mistake of taking you seriously.