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  Game Changers
by Brandon Sheffield [Business/Marketing, Design]
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November 9, 2011 Article Start Page 1 of 4 Next
 

[In this article, originally published in the October 2011 issue of Game Developer magazine, editor in chief Brandon Sheffield selects 20 different things that have changed the course of the game industry -- be they companies, technologies, or anything else.]

We work in a rapidly-changing creative industry, where trends can rise and fall inside of a year, or move on to become new standards that all shall follow. This kind of rapid growth and change doesn't come from nowhere, though.



There are catalysts to every big industry shift. Where would we be without the business and game architecture of Doom? If Facebook hadn't come along, would we be employing thousands of people for MySpace games? What about Unity, or Unreal Engine 3?

We've decided to drill down and look at some of the recent concepts, games, companies, and services that are changing the game industry, for better or for worse. Now let's all get out there and keep changing things for the better!

Mojang (Stockholm, Sweden)

Much has been said about Mojang and its monster hit Minecraft. At over 4 million paid accounts and 16 million users total, the game is a massive financial and critical success. It takes the concept of user-created content to new extremes, making the gameplay and the creation one and the same.

But the reason Mojang makes our list is not just the money. Any company can make money with underhanded tactics -- but Mojang has done so with absolute transparency.

For one thing, it proved the viability of the "pay at alpha" model of self-funding. Companies have tried it before, and others have done it since, but Minecraft wrote the book on the concept. Essentially, let people pay for something they like as early as possible -- but make sure you keep supporting them, fixing bugs, listening to your audience, and being as honest with them as you can.

Minecraft creator Markus Persson makes most of his announcements to Twitter rather than through press releases, and does his best to answer most emails and comments directly (though that's impossible with 10 million users), which puts Mojang at the forefront of not company messaging as well.

On top of that, as the company gets sued by Bethesda for using Scrolls as the title of its upcoming game (Bethesda thinks Mojang's Scrolls sounds too much like its own The Elder Scrolls), Mojang is turning a blind eye to the blatant copies of its game that have cropped up on XBLIG and PC, some of which have made over $1 million.

Mojang should be changing the way companies think about the game business. The Swedish company proves you can be honest, transparent, and responsive to your fans, and still make a massive profit.

Kickstarter (New York, NY)

Kickstarter is likely universally-known by readers of Game Developer and Gamasutra, but on the off chance there's someone among us who's unaware, Kickstarter is a company that takes donations on behalf of a fledgling (or finishing) project, offering incentives for buyers, and general goodwill for the company that needs a boost. Though Kickstarter is certainly not the only game in town, it is the largest, and has funded the most successful game projects to date.

Kickstarter takes a small cut of the donations (5 percent - Amazon takes another 3 to 5 percent for use of its payment service), but this is a small price to pay for a company looking for funding.

Most of these groups wouldn't get anything otherwise, and the crowdfunding model has turned out to be a big deal for the indie game community in particular. Games like Cthulu Saves the World and Blade Symphony got their funding from Kickstarter, and Octodad got a sequel due to its successful campaign on the service.

The great thing about crowdfunding versus getting funds from publishers or angel investors is that Kickstarter owns no part of submitted projects, and (for better or for worse) does not hold them accountable for their successful completion.

Most successful projects seem to be nudges to completion rather than actual kick-starts, but a publisher-free funding model is a blessing to any independent game developer, and Kickstarter is currently the leading way to make that happen.

Gameloft (Paris, France)

Gameloft splits its time between making mobile versions of licensed game properties, like Assassin's Creed and Splinter Cell, original titles like Asphalt, and blatantly "similar" titles to popular games like Uncharted and Pokémon.

For better or for worse, Gameloft has pushed the envelope when it comes to making games that draw on the success of other titles. The company makes entirely competent, great-looking games for mobile devices (and occasionally consoles) that leave absolutely no question as to their origin.

N.O.V.A.'s enemy, weapon, and environmental designs look suspiciously like those from Halo. Shadow Guardian borrows themes and gameplay elements from Uncharted. Crystal Monsters uses the themes, gameplay, and even battle perspectives from Pokémon. Eternal Legacy calls to mind Final Fantasy XIII. StarFront: Collision does not hide its StarCraft allusions. You don't have to stretch your brain very much to see the "similarities."


Left, Crystal Monsters. Right, Pokémon Black

Now, this isn't stealing, but it is a case of extreme influence. As battles around IP and gameplay concepts rage, Gameloft's studios have managed to consistently skirt the issue. And it seems to be working for the company, because whenever someone like Naughty Dog or Nintendo doesn't release a game for iOS, Gameloft is there to pick up the slack, and make a decent quality game that scratches a similar itch.

While one certainly wonders what the company's design meetings are like, there's no question that Gameloft is changing the business. This is especially interesting when you get to companies like Nintendo, which says it will never release a game on iOS. Gameloft is forcing companies to think about their mobile strategies a bit earlier, before Gameloft decides to think of it for them.

 
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Comments

E McNeill
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Props for describing Gameloft honestly instead of hiding behind "some claim" and other weasel words.





"The fund currently supports four announced projects, Steph Thirion's Faraway, Dan Pinchbeck's Dear Esther, Andy Schatz's Monaco, and Toxic Games' Q.U.B.E."



What happened to Shadow Physics?

scott anderson
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Shadow Physics was dropped from indie fund in July. I might release a little more info on this in the future but that's the gist of it, the game is no longer funded.

E McNeill
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Thanks for responding. I'd be interested in hearing the "more info". I'll keep an eye on the website.

Victor Soliz Kuncar
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Gameloft sounds as a great development to me. "IP" battles are making software companies focus about lawyer stuff instead of making good quality products and thus it is good to have a good precedent such as Gameloft.



Although angry birds is just a physics engine, it does a big deal of cute visual design that is good at attracting new players.

Bart Stewart
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As a side note on the patent phenomenon, the problem is not primarily "shady engineers," it is a patent system that intransigently insists on treating software algorithms and concepts exactly like physical inventions.



The concept of encouraging invention by protecting the ability of inventors to profit from their creativity is a good one. But the system through which this concept is implemented is broken. It is failing to achieve its stated goal where software is concerned because it fails to accept that software, while property, is a different form of property with a different range of obviousness and prior art, and a different speed of development and a shorter span of value.



I suggest that blaming the creators who use the current patent system misses the real problem. The patent system itself is what needs to change to reflect the realities of software versus other forms of creative property.

brandon sheffield
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I'd say it's a mix - the system is broken, to be sure, but there are a lot of shysters that are exploiting that system. Creators are not the problem - it's the folks who have never actually created anything, but then file patents on existing techniques just because the patent didn't exist yet that I am decrying.

Titi Naburu
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Well said, brandon. Although there must be creators-shysters too. But some patents are ridiculous, like patenting the thumbs up gesture or a shiny screen.

Bart Stewart
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I understand your point, Brandon. Mine is that the problem is best fixed not by going after the trolls, of whom there will always be plenty to take the place of others, but by fixing the broken system that grants such patents despite obviousness or prior art.

Matt Hackett
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The funding of the Humble Indie Bundle really surprised me. From what I understand, it was started by Wolfire, who wears "indie" like a badge of honor. But surely the investment must mean that they now have to report to investors (at least with regards to their bundles). And why did they even need the money, after the smashing success of the first bundle?

brandon sheffield
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Confusing, indeed! We've asked these questions, and have been unable to get an answer.

Martin Pichlmair
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(Disclaimer: I'm not part of Humble Inc. but I had a game in the third Humble Bundle)



The "smashing success" of the first bundle sure made some money for Wolfire themselves. But the major part of it went to the developers and the charities. Also, Humble Inc. is a separate company from Wolfire Games, though started by the same people. Wolfire is still independently developing games.

Alexander Cooney
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It's incredible to read this and think about how much has changed in so little time.



I'm surprised, though, that Unity didn't get a mention here. Or if not Unity specifically, at least some kind of acknowledgement of the switch from modding to independent game development as a result of a growing stable of viable game frameworks and tools. UDK? Cryengine3?

Jeremy Alessi
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Unity +1

Robert Hewson
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Great read... change is sweeping through the industry, it's going to be a very, very interesting decade.


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