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  Sponsored Feature: Canada - Scoring High as a Game Nation
by Telefilm Canada [Business/Marketing, Sponsored Feature]
25 comments Share on Twitter Share on Facebook RSS
 
 
February 29, 2012
 

What do a nomadic high school girl, a mystical creature called a ponycorn, and a documentary film exploring the trials and tribulations of the lives of indie game developers all have in common?

Drawing a blank? Shake off that stumped expression, put your game on pause, and look north.



There’s a maverick movement making its way through Canada’s game development industry and it’s poised to push the world’s third-largest employer of game-building gurus even further onto the playing field.

Already a long-time high scorer in the international arena (with 16,000 employees in close to 350 companies and a projected growth rate of 17 percent over the next two years), now Canada is racking up bonus points in a rebellious new fashion: through a widening pool of independent creative minds who aren’t afraid to take some big risks in the name of doing things their own way.

Meet the Silicon Sisters: A team of gutsy women who turned their decades of hands-on industry experience into the first female-owned and -run video game studio in Canada. The company builds for-girls games like School 26, a situational role playing game for girls aged 12 to 16 that’s currently sold in more than 80 countries worldwide. “Games aimed at girls?” you ask. With women now making up close to 40 percent of the gaming market, these savvy Sisters are surely on the right track.


Still from Silicon Sisters’ School 26

Or Cassie Henson Creighton, the talented tot who, at the age of five, created the viral smash-hit game Sissy’s Magical Ponycorn Adventure along with her dad Ryan at a three-day independent game jam in Toronto (incidentally, she’s also the youngest person ever to be invited to the GDC). Ryan Henson Creighton, founder of Untold Entertainment Inc., will be conducting a lecture at the Independent Games Summit during the GDC, where he’ll share his experience and insights on how to turn your own game into a lightning rod for Ponycorn-like success.


Sissy's Magical Ponycorn Adventure

You’ll also be hearing the names Lisanne Pajot and James Swirsky a lot: They’re the Winnipeg, Canada-based duo who spent more than a year putting their heart and soul into the creation of Indie Game: The Movie. The award-winning documentary film, screening at the GDC on Monday, March 5th, captures the emotional journey of four independent game developers who refuse to work for major corporations and instead devote their lives to creating their own personal interactive art. Montreal, Canada-based Phil Fish, co-creator of the much-lauded-and-awarded game Fez, shares his story in the film. Fez, in development at Montreal studio Polytron since 2007 and set for release on Xbox Live Arcade in early 2012, is a finalist in two categories at the 2012 IGF awards competition, including the Grand Prize category.

And these rule-bending rebels are just the tip of the iceberg. From Zombie Tycoon to Resident Evil: Operation Raccoon City; Tattoo Artist to Cows vs Aliens -- Canada is planting a flag in the landscape of game development and flexing its muscle as a full-service Mecca teeming with highly skilled talent.

Not that Canada has ever been off the radar in terms of gangbusters game development. Perhaps you’ve heard of Assassin’s Creed? Or maybe The Amazing Spider-Man Returns to New York City? What about Deus Ex: Human Revolution? Some of the North America’s best-known video games are grown on Canadian soil. Powerhouse publishers like Electronic Arts and Ubisoft discovered the goldmine that is Canada’s robust talent pool early on, capitalizing on competitive tax credit programs to set up shop there and get their own game happening. The proliferation of independent studios intent on doing things their own way only serves to enrich the overall landscape of this red-hot market.

The country’s desirable combination of diverse, creative and well-trained talent, government support at both the federal and provincial levels, and the appeal of its major cities all contribute to its positioning as a world-class destination for studios of all shapes and sizes, from huge multinationals to home-grown indie developers alike. The combo of these charismatic Canadian crews forms a 360-degree game development market that results in a $1.7 billion industry where the only foreseeable direction is up.

Some 20 cutting-edge Canadian independent developers, amongst the 100+ Canadians in attendance, will be putting their creative prowess in the spotlight at the 2012 Game Developers Conference, with support from Telefilm Canada and the Canada Media Fund. Get to know them online here.

Oh, Canada... not only have you got game, but you’ve got guts, too. We bet this is the real reason your national anthem refers to you as “The true north strong and free”!

Indie Game: The Movie directors Lisanne Pajot & James Swirsky photo credit: Ian MacCausland 

 
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Comments

Eric Schwarz
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I've been looking for a game dev job in Toronto for close to a year now - there aren't a ton of studios around here and even those there are don't seem to hire very often. Seems like everything is happening in Montreal and out west these days.

Ryan Creighton
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There ARE a ton of studios in and around Toronto. The province of Ontario has about 80 game companies employing 850 developers (source: OMDC). Do the math - that's an average of 10 employees per studio. We're rife with small, independent shops. Here's what that looks like on a map:



http://www.ontariointeractive.com



Ontario isn't (yet) the best place to be if you want to be incredibly specialized and work long hours for a very large company developing a console game every four years. (But why exactly would you want to do THAT?) It's a great place to be if you want to be a jack-of-all-trades and make a lot of innovative little games with a small team.

Eric Schwarz
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I don't know how I missed out on that site, but I appreciate the link! I've found a few directories but none that have listed the smaller studios. That's probably what I've been missing out on. Truth be told, I think I came across as a little whiny there, and it wasn't warranted. Thanks for your reply, it's been helpful!

Mathieu MarquisBolduc
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You know Ryan, I never understood why (some) people from indie studios feel the need to piss on larger studios in order to justify themselves. People from big studios dont seem to reciprocate, and surely this is a case of "to each his own" ?

Ryan Creighton
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People from big companies don't reciprocate, because there's nothing to piss on. Smaller is better! ;)



i've come to the realization that you're either a small company employee or a large company employee. There are obvious pros and cons to each. i think that if you're truly interested in becoming a video game *craftsman*, it's far more preferable to spend four years working on dozens of different games with different mechanics, monetization models, and art styles - rather than spending those same four years on a single system within one very large project. If you want a steady paycheque and health benefits, however ...

Greg Bala
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There is a shortage of good developers. looking for a job is a job in it self do you homework. I see lots of post from the people I follow on twitter for example (feel free to connect - @gregbala)

Arnaud Clermonté
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Yeah, why would anyone want to work on Assassin's Creed or Deus Ex ?

raigan burns
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>Yeah, why would anyone want to work on Assassin's Creed or Deus Ex ?

The original AC/DE, or the many sequels which have followed them?

I get that you think you're asking a rhetorical question, but the answer isn't as obvious as you assume.

Most of the developers I know would rather work on small, simple, hopefully interesting games rather than be part of a big team working on a blockbuster. Therefore they *do* work on smaller, simpler games in smaller, simpler teams.

Mathieu MarquisBolduc
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@Ryan Creighton



I see you dodged the issue as to why you feel the need to do it.



Your claims that people working in large studios all do it for mercenary considerations only is disrespectful to the extreme, not to mention your silly implication that you are a "craftman" and that people working in big studios are not. I for one enjoy enjoy my job because I get to work on technology and projects of a scale that would be impossible in a small studio, and while thats not good for everyone it works for me, and it does not give you a right to insult thousands of very talented developpers who built the canadian video game industry.



Much respect to the indie developers who have enough confidence in themselves that they can promote their craft without having to critize other's people choices to justify their own.

Ryan Creighton
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My guard is up because the colleges in Ontario - and indeed, throughout North America - always cater to what students think they want. We teach a lot of 3D modelling and animation, a tiny bit of game design, and very little computer science as it pertains to video game development. But with so few studios in Ontario working on 3D console titles, i really feel that the schools are setting young graduates up for either unemployment in the field, or for moving out of the province.



Of course, the schools do this because no 17-year-old kid thinks "i'm gonna make the next Mystery Case Files!" Their understanding of the full spectrum of the games industry and all of its possibilities is very limited, and schools are pressured to just give 'em what they want. The result is that kids go through these programs knowing how to model and texture a 3D object. No one one in the province is looking for those skills, and with every school teaching them, schools are churning out something like 400 modelers every 6 months. i honestly see that as something akin to a criminal epidemic.



That's why i'm so down on console shops. The full spectrum of the industry is being ignored for the much-touted, ballyhooed 3D console game segment, to the detriment of the careers of many young people (and the lining of colleges' pockets) We could produce many more highly-paid, valuable knowledge workers if we shifted the focus to careers the local industry can actually support. (Try hiring an Ontario grad who can program or produce assets for a Flash or iOS game, and good luck to you.) Pissing on big console companies is my tactless, hyperbolic approach to shifting the focus.

Ryan Creighton
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Further reading:



http://www.untoldentertainment.com/blog/2010/02/18/whats-wrong-with-on tario-coll
eges-part-1/



http://www.untoldentertainment.com/blog/2010/02/23/whats-wrong-with-on tario-coll
eges-part-2/

Mathieu MarquisBolduc
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I hardly think that the major studios are to blame, or that your attemps to push down big studios will help the cause you describe. The only thing what will move people is success and example, and you dont need this approach for that.

Mike Kasprzak
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Yeah Ryan. How dare you have an opinion! ;)

Ryan Creighton
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Yeah - geez. Despite my best efforts, i guess there's no arguing with Mathieu. Congrats, Mat - you win! Go take a victory lap.

Arnaud Clermonté
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Yeah why can't one do some gratuitous bitching?
Geez.

Craig Page
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Those were some funny blog posts Ryan.

Sean Givan
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The battle between the comfortable and large, and the agitating and small.

It's never pretty when the large uses the tactic of 'taking offense'. It's an easy tactic - pretty much by definition the comfortable and large aren't moved to attack unless threatened by something, so of course there's going to be an imbalance there.

Watching Matthew use appeals to power ("..insult thousands of very talented developpers who built the canadian video game industry") and trying to drive wedges ("Much respect to the indie developers who have enough confidence in themselves that they can promote their craft without having to critize other's people choices to justify their own.") wasn't pretty either.

Mathieu MarquisBolduc
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I guess "Can't we just all get along" is still too much to ask.

Sean Givan
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There's always going to be someone knocking on your door with some challenge or another. Defending yourself is better than asking for a disqualification on the challenger.

Who wants to live in a world where cardinal truths neither clash nor mesh?

Guerric Hache
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As a Canadian, I am offended that the comments section so quickly descended into indie -VS- industry, rather than focusing on Canada's position in gaming. Seriously - it would be interesting to look at why the industry has clustered where it has, what industry professionals who have worked in Canada and the US have to say about the differences between them, etc. How do laws concerning video game development differ? What tax incentives exist, and why do they exist? Why do major Canadian cities appeal to gaming professionals? Are the industry and indie cultures in Canada and the US significantly different, and if so, how?

So talk more about how awesome Canada is, or else.

P.S. We have bears; lots and lots of them. Just sayin'.

Jason Pineo
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Likewise offended. Not surprised, though.

Mike Kasprzak
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If you're finding anything offensive, then you're not a true Canadian. Canada is America's punchline (though we will always have the last laugh).

raigan burns
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Maybe we can all agree on how embarrassing, as Canadians, we found most of the copy in that press release? :)

Guerric Hache
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@raigan

Yes, I think we can all agree there.

@Mike

Well, the offense was mostly tongue-in-cheek, like the threat of bears. The proper Canadian response, of course, would be to say "Sorry about the spat in comments section, eh?", but I didn't want to cause intercultural confusion. :P

Jon Chew
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Business and marketing jobs in the games industry are so far and few in Canada. I kind of want larger companies in Canada so at least my options are better. There're too many indie studios that are barely heard of...


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