In the seven years since buying 2000 AD you've only made Judge Dredd and Rogue Trooper games. There's was an assumption however that after the acquisition, Rebellion would become a 2000 AD game-making factory. What are your plans for the future?

JK: The problem is we're in a strange situation. We're working on huge licences such as Star Wars, Harry Potter and The Simpsons, but we try to make it so two thirds of our games are work-for-hire and a third are original. If you look at the grand scheme over a five year period that's what we do. If you only take a year segment, this year it's going to be Harry Potter, The Simpsons, Star Wars and Free Running, which is an original game we picked up when we bought Core Design. That's done quite well for us. Still, when people say, 'Are you going to do games based on Strontium Dog or ABC Warriors?;' the answer is,' Yes. We really want to. Sometime'.

It's the same thing with games we've previously released such as Sniper Elite and World War Zero. We own the IPs. We could do expansions packs. We've been saying this about Sniper Elite for ages, but we just don't have the time or the spare resources. You think with 280 people, how can we not have a programmer and an artist and a designer spare for a couple of months? But we're coming to the end of a couple of projects soon, so hopefully we can spin people out into attack groups and get them going on new things.

In terms of the 2000 AD games we have released, we cherrypicked. Dredd was the obvious one. It actually did well. We sold quite a large number of units although it got a mixed response. I think there were elements we didn't promote well enough, such as the arrest mechanic. Some punters just didn't get it. I also think we made mistakes in terms of things like the lack of people in the landscape. Maybe the story should have been something other than vampires and zombies. We liked it, and the blood cults was very 2000 AD, but perhaps it would have been better to do something different. In terms of the restrictions of the license though, I think we innovated well. And, of course, our technology has moved on a lot since then.

Rogue Trooper has been very successful for us however. It really surprised Eidos. Maybe there's something more we can do with Rogue and we'll look at doing another Dredd game at some stage. But there are so many cool characters we want to do something with. It comes down to finding the time and the funding and the slot in the schedule.

Finally, what are you up to away from games. You play polo don't you?

JK: I've given up polo. I joust now. I take my risks by galloping towards another man on a horse, while carrying a big stick and try hitting him hard around the chest and head. No, it's relatively safe compared to some of the thing I've done. What I like about it is it gets me out and about, and away from the technology. Sometimes it's nice being Jason with a horse who dresses as a knight, as opposed to someone who owns a games company.

I'm also interested in that period of history and spend time teaching kids about it. Recently I was down in Carew Castle for the 500th anniversary celebration. It was great getting the kids engaged in their own heritage. Some are cheeky little buggers, but with some of them, you can see their brains going, 'Wow, I've met someone wearing armour'. I think games are important to people, in terms of entertaining them and making them happy. It's a valuable thing for society but it's nice to do educational stuff too.