In parallel with the funding, the most critical element of any creative enterprise is to get great people. We put together a core team of leads (who would also be investors) for each discipline. Breaking down by role, they were:
In addition to the core team -- with an average of eight years of experience in the industry -- the decision was made to bring in relatively inexperienced but very high quality "juniors" to fill the other roles.
Programmers, artists, designers, and an associate producer who all had from zero to two years of experience in the industry were hired. The theory -- validated by the final product quality and aggregate reviews -- is that the leads had the knowledge and abilities to bring the beginners along and get the best out of them.
From the start -- and even before -- we were convinced that game development in the 21st century had to be done in close cooperation and coordination with the fans and the community. While engaging the community may seem like a "no-brainer", there is an enormous difference between setting up moderated public forums and actually tracking, responding to, and prioritizing the community's suggestions in a way that is open and transparent.
For that, Amplitude made another key acquisition: Max von Knorring. Max was an up-and-coming marketing whiz at Ubisoft who we seduced into trading a brilliant career path for poverty, uncertainty, and stress. In compensation, we gave him the title of "director." Max ended up heading marketing and communications and developed the entire community interface concept. His brainchild was that interested members should be able to watch, track, and support the development process to the point of voting on features and commenting on game design. Known as "G2G" (GAMES2GETHER), the community interface had two guiding principles:
And did it work? Well, let's put it this way: Max had to create a special award, Space Ninja, for the three hardcores who figured out the web address and signed into the forums before they were open and announced (Alderbranch, Sharidann and Znork, are you reading this?).
While we were still in alpha, we had such astronomical growth on the forum that we had to bring someone in full time to help manage the community. During the beta phase of the development cycle the forums had over 20,000 members, with hundreds on-line at any time, and we broke the 30,000 barrier just before launch. Even better, a number of particularly engaged fans and modders, excited by the game and G2G, volunteered to help moderate the forums. Enormous thanks to:
One of the first decisions that the core team had to take was to select a development methodology. In that fourth-floor apartment in Paris, the team had a number of discussions on waterfall versus RAD with bits of Scrum and maybe iterative/Agile or whatever, and there was a lot of back and forth about what the opportunities and the challenges of the different methods were.
In the end, the team decided to go with Scrum, "sprints," and "user stories" primarily because it was iterative; testing and building and changing the design mid-stream seemed like something that would be critical to keeping the project manageable. That was also a good match with Unity, as the engine permits updating and prototyping on the fly.
We covered one wall of the studio with a white board that we used to show progress by discipline. Our Associate Producer, Laurent Lemoine, had the dubious pleasure of leading the daily 10 AM Scrum meetings where everyone explained what they did yesterday, presented what they planned to do that day, and exchanged ideas and offers of help. Mathieu and Romain acted as the "customers" for the Scrum, creating an enormous spreadsheet of the user stories that were slowly whittled down, week-by-week, over the course of a year.