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Economics, Media, Growth
In
addition, when asked about his views on the design of economies in
MMOs, the IGE executive commented that hs believes “the concept of
designing an economic system is a little contrary,” and added, in a
comment that obviously explains the direction that IGE would like to
see the MMO world go in: “Economies flow their natural course.
Economies that try to restrict import/export are not usually as vibrant
as those as facilitate it."
Finishing
up, the topic changed to exactly how IGE's 'content and community
division', which owns websites including Allakhazam, Thottbot, and
OGaming in the West, and also runs physical gaming competitions,
websites, and even a burgeoning Chinese cable TV gaming channel
partnership in Asia, interacts with the RMT side of the business.
Since
IGE has been relatively low-profile about even admitting that it owns
these businesses (though the Allakhazam owners have been talking on the record
about this recently), there has been community concern over whether
IGE's policies would find their way into community sites, where the
owners often have strong anti-item trading stances. Clarke simply
remarked of this: "There is not a lot of day to day connection" between
the RMT trading and media ends of the business, and that IGE "doesn't
have any intention of connecting them further."
One
of the more interesting questions about IGE is how it has funded its
recent expansion - its acquisition of its media arm has only come
relatively recently in the company's history. We asked IGE's
spokeperson for information about how IGE was funded, he provided the
following: "Brock Pierce, a well-known former child film actor, and
also a founding executive at a high- profile Internet media start-up
with substantial backing from NBC and Microsoft, provided the initial
funding for IGE. Since that time, Brock has continued to provide
financing while bringing important members to the advisory board and
executive team who have also contributed significant capital. Some
institutional investors have been a part of the mix, while private
funding represents the clear majority of the funds IGE has received
through the years; moreover, this group of private stakeholders has
remained a relatively small group." (Pierce's child-actor past and
business dealings at the 'media start-up' in question, Digital
Entertainment Network, have been well-documented in the past)
IGE also services Auto Assault players.
Conclusion
Going
forward, IGE notes that in the short term, the number of people it
employs is likely to grow again by half as many again. By the end of
this year, it feels that it's reasonable to assume that it will employ
more than 600 employees across 3 continents, as it aims for strong
growth in the face of increased online game activity worldwide. But
there's an open question - how constructive or obstructive will MMO
companies and the public be regarding IGE's services, going forward?
The
ability to buy and sell in-game assets is one that is obviously
appreciated and used by a large amount of MMO players, otherwise it
would be impossible for IGE to keep operating. But with backlash from
many MMO users who feel 'muscled out' of the game by professional
players, in-game bans for gold farming continuing, and an significant
number of MMOs in Asia changing to a publisher regulated free-to-pay,
pay for items model, it's going to be interesting to see how IGE's
business evolves. Thus far, the RMT titan that is IGE has always found
a way, and it seems likely that this will continue for as long as it is
permitted to do so.
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