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Analyze This: Does Microsoft Need Japan to Make the Xbox 360 a Hit?
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Analyze This: Does Microsoft Need Japan to Make the Xbox 360 a Hit?

July 19, 2006 Article Start Page 1 of 4 Next

They are the professional analysts whose job it is to research, keep track of, advise their clients, and opine to the media about the gaming business. Analyze This cuts right to the chase: Rather than reporting on a subject, and throwing in quotes by analysts to support or refute a point, Gamasutra offers up a timely question pertaining to the business side of the video game industry and simply lets the analysts offer their thoughts directly to you.

Each person's opinion is his or her own and will (probably) not necessarily agree with their fellow colleagues'.

Question: Let's be blunt: Microsoft has been having an absolutely miserable time with the Xbox 360 in Japan. So how important should the Japanese market be in its overall strategy for the 360? What do you think Microsoft specifically did wrong in Japan? Can they fix things before (or during) the arrivals of the Wii and PS3?

Regarding the North American market, does the Xbox 360 need more games by Japanese developers to hook more gamers infatuated with Japanese-style/-inspired games (those who grew up playing the various Nintendo consoles, for example)? What should Microsoft do to court more Japanese developers?

Article Start Page 1 of 4 Next

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