Nintendo's sales in this fiscal year's first two quarters were at the highest they've ever been since 2005 - 2006, almost reaching 2007's third quarter holiday levels. Once again, the Nintendo DS and Wii's global hardware and software success are credited for the rise. Iwata also posits that "the so-called seasonality factor in determining demand has become smaller." Operational profit has matched the increased sales, resulting in quarterly numbers at their highest in the past three years.

Previously, it was believed that a 20 million units installed base was the limit for any console sold in Japan. Nintendo has already reached that so-called limit with Nintendo DS shipments in less than three years after the system's launch in the country. The company's plan is to not only have a single Nintendo DS in every household, but multiple Nintendo DS systems for each household.