As hardware sales for the Game Boy Advance have decreased in the past two years to make way for Nintendo DS purchasers, the portable market as a whole has expanded significantly in the U.S. and Europe (U.K., France, Germany, and Spain in these results). The Nintendo DS has nearly replaced the GBA in Europe. Sony's PSP has captured a portion of the portable audience, improving on its 2006 system sales in the U.S., but failing to really increase its market share in both regions.

Software sales for the Nintendo DS also show the handheld taking over the GBA's share while at the same time expanding the portable software market as it exists during the January - September months. In Europe, that market has more than tripled in the past two years, the Nintendo DS being the primary element. Again, though the PSP has carved itself a notable audience, the charts show very little growth in the past year for Sony's handheld, software-wise.