Contents
Big In Japan: D3 Publisher Takes On The U.S.
 
 
Printer-Friendly VersionPrinter-Friendly Version
 
Latest News
spacer View All spacer
 
November 22, 2009
 
Video Game Watchdog National Institute On Media And The Family Shutting Down [11]
 
Modern Warfare 2 Infinity Ward's 'Most Successful PC Version' Yet [12]
 
New Tech, Design Details Of Project Natal To Emerge At Gamefest In February
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
November 22, 2009
 
Sucker Punch Productions
Character Artist
 
Sucker Punch Productions
3D Environment Artist
 
Sucker Punch Productions
Network Programmer
 
Sucker Punch Productions
Texture Artist
 
Sony Online Entertainment
Brand Manager
 
Monolith Productions
Sr. Software Engineer, Engine - Monolith Productions - #113767
 
Crystal Dynamics
Sr. Level Designer
 
Gargantuan Studios
Lead World Designer
spacer
Latest Features
spacer View All spacer
 
November 22, 2009
 
arrow Upping The Craft: Susan O'Connor On Games Writing [6]
 
arrow Small Developers: Minimizing Risks in Large Productions - Part II [6]
 
arrow iPhone Piracy: The Inside Story [48]
 
arrow And Yet It Grows: Analyzing the Size and Growth of the European Game Market [5]
 
arrow NPD: Behind the Numbers, October 2009 [13]
 
arrow Reflecting On Uncharted 2: How They Did It [5]
 
arrow Sponsored Feature: Rasterization on Larrabee -- Adaptive Rasterization Helps Boost Efficiency
 
arrow Postmortem: Wadjet Eye's The Blackwell Convergence [2]
spacer
Latest Blogs
spacer View All     Post     RSS spacer
 
November 22, 2009
 
Accepting the Inherent Value of Games
 
Planckogenesis, Part II: Song Structure & Gravy Train [1]
 
Designing Games Is About Matching Personalities [1]
spacer
About
spacer News Director:
Leigh Alexander
Features Director:
Christian Nutt
Editor At Large:
Chris Remo
Advertising:
John 'Malik' Watson
Recruitment/Education:
Gina Gross
 
Features
  Big In Japan: D3 Publisher Takes On The U.S.
by Brandon Sheffield
0 comments
Share RSS
 
 
November 9, 2007 Article Start Previous Page 2 of 7 Next
 

One thing I've been wondering is that in Japan, there hasn't been a lot of D3's budget line, the Simple series, released on the DS. But it seems like Simple series-type stuff could be brought over to the U.S. on the DS format -- much easier than on the PS2 or something like that.

YT: Yes.

Advertisement

Have you mentioned that to the Japanese side at all?

YT: I'm waiting for playables of those games they're making. They're making quite many games on the DS.

Are they now?

YT: Yeah. They are.

There have only been like five or ten released.

YT: I know, but it's the choice of format in Japan. You only have to make games on the Nintendo format today. Sony PlayStation 2 is pretty dead already, and PlayStation 3 has not really made any ground, and 360 is Microsoft, and people don't buy it in Japan. It's too bad, because it's a great system to me.

So we are shifting things to the Nintendo format, all those in the Simple series. We do have some more PlayStation 2 coming out, but I am curious to find what kind of games will be coming out from the Simple series, and if they are making a new sort of game -- a DS unique game -- that would be great.

Do you happen to know off-hand if they're using the same developers as they were before, like Sandlot, Vingt-et-un, Tomcat, and those types?

YT: As for DS, I don't know. I have no idea what they're using. I have nothing to do with Japanese development.

Yeah. There's not a lot of back-and-forth between you. You're mostly autonomous, right?

YT: I am in charge of worldwide business except Japan. In Japan, we have my counterpart over there. He has been working for the company forever -- since the start -- so we kind of respect each other. He'll show me when he's ready.

Some of D3 Publisher's money in Japan comes from pachinko and stuff, right?

YT: Mm-hmm.

Is that still funding D3P in the U.S., or are you self-sufficient?

YT: We still get investment from our grand parent company, and they support us very well, and we really appreciate it. They have a long term view for us. It's not like, "You have to turn around and make money next year, and give me the money back." Rather, they wait for our growth. I think they have a bigger picture, like I do, for Western operations.

How have they seen your performance so far as a company in the U.S.?

YT: We are hitting our goal, a couple of years in a row, and they're happy. I went back to Japan in June, and I met all those executives there. They're very happy, and they just cheer at our international operation. So I'm very happy with that too.

Good. I've heard a lot recently from Japanese companies of all levels that next-gen development is not only difficult, but too expensive. Japan has really fallen by the wayside in terms of technology for next-gen stuff, because there's no sharing of resources, and middleware is very slow to pick up.

YT: That's part of the culture they have.

Yeah. Which is a shame.

YT: Not to share your stuff with anybody else, right?

Yeah, and I think that's a big reason why you won't see many 360 and PS3 games from most Japanese companies.

YT: Mm-hmm. Mm-hmm.

 
Article Start Previous Page 2 of 7 Next
 
Comments

none
 
Comment:
 


Submit Comment