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Analyze This: Will There Ever Be One Console To Rule Them All?
 
 
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  Analyze This: Will There Ever Be One Console To Rule Them All?
by Howard Wen
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November 16, 2007 Article Start Previous Page 3 of 4 Next
 

Michael Pachter, Wedbush Morgan Securities:

On whether the industry will develop a standardized gaming platform: I disagree with both [Dyack and Florin], but more power to them for wishing. Of course, it would be good for developers. And it would be good if there were one MP3 player -- wait a minute, that would be bad, since Apple would screw everyone.

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The fact is, as long as Sony and Nintendo are alive and kicking, one platform will never happen. If there was one platform, the manufacturer would have all of the leverage, unless it offered open architecture. Not likely. Nintendo and Sony [would] both insist upon a proprietary standard. Microsoft has a proprietary online business. It sounds wonderful, but so does world peace.

On how independent developers would not benefit in a market with a single gaming platform: Adoption increases with choice. Do you remember the film Demolition Man? There was one restaurant chain [in the movie]: Taco Bell.

On the PC already being the de facto standardized gaming platform: The PC platform is a fair analogy. But it's been in decline for 20 years for a reason.

Ben Bajarin, Creative Strategies:

On whether the industry will develop a standardized gaming platform: I do not think the industry will ever resort to one console. It would be bad for the industry. I could understand the argument for a single development standard, but not a single hardware standard. A single development standard would obviously make the lives of developers much easier and game development overall cheaper.

However, in regards to a single console, it would hinder innovation and consumer choice. I think everyone would agree that life would be pretty boring if all we had were Windows-based computers. One console in my opinion would be a step backward for the industry, not forward.

On how independent developers would not benefit in a market with a single gaming platform: I have talked with many publishers and developers and I understand the struggles they go through. However, consumers benefit when choice exists. It causes hardware and software makers to continually innovate and differentiate to stay competitive. It is those factors that contribute to the growth of an industry. At the end of the day, consumers are the ones spending the money to drive the interactive entertainment industry forward. They are the ones who need to be catered to because they are the ones really in control.

On the PC already being the de facto standardized gaming platform: This analogy for the PC is true right now because Windows is the dominant operating system. This does not mean that companies using other operating systems won't enter the market. I hear a lot of developers are either supporting or looking to support Apple. This, again, is good for the consumer. The consumer should choose the platform that fits their life best, and this is how it should be.

 

 
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