Also present were the publishers of EON, the official print magazine of EVE Online. Published in the UK, EON magazine is funded entirely by subscription. It is a high quality, full color magazine that garners much of its content from the activities of the player community. Interestingly, the advertising is placed by the players, and is paid for using in-game currency.

There were some other unique items and concessions that CCP Games had built into the event. One was their Sisters of EVE program. From the EVE Online website: "This year's event will celebrate the unsung heroes of EVE Online: Significant Others. The Sisters of EVE Program will give your partner a chance to visit Iceland along with you: while you discuss the nuances of the Rokh's PVP setup with fellow corpmates, they can take a day trip to a geothermal spa, shop in the downtown district, or tour the Icelandic countryside."

Another was the promotion of Fanfest on the EVE-Online.com website. Ad banners showing in-game avatars featuring recognizable player characters, saying "Will Be There!" And indeed, more than one player had signs proclaiming they were looking for other players (or griefers) with the intention of giving them a piece of their mind. Interestingly, there appeared to be a bit of recruiting for in-game corporations. Players would discuss their skill ratings and daily ISK earning potential. There was even a bulletin board in the bar area that players were using as an impromptu job-posting system.

CCP's attention to detail extended to the venue, which was intended to loosely approximate an EVE space station. In fact, CCP Games CEO, Hilmar Pétursson, commented that the architecture of the location was quite Caldari (one of EVE Online's empires) in style. CCP adorned the fanfest with full-color signage, and a sense of humor that extended to the bathroom stalls. On the inside of each door, they had posted a small sign that read, "Are you sure you want to jettison those items?"

Despite a few allegations of developer misconduct, CCP has managed to build up a high degree of community goodwill. Their willingness to openly interface with their player community, even for features that are very early in development was much in evidence during the event. According to company CEO, Hilmar Pétursson, initiatives such as the Council of Stellar Management are the next logical and necessary step in that process.

Developer responsiveness and community management has been a fair contributor to EVE Online's average 80% annual growth. If EVE Fanfest 2007 is any indication, CCP Games certainly looks to maintain that focus as the game moves into the future.