Gamasutra: The Art & Business of Making Gamesspacer
Analyze This: Divining The Next Guitar Hero-Style Phenomenon

Printer-Friendly VersionPrinter-Friendly Version
arrowPress Releases
April 23, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM TechWeb sites:


 
Analyze This: Divining The Next Guitar Hero-Style Phenomenon
by Howard Wen []

December 11, 2007 Article Start Page 1 of 4 Next
 

They are the professional analysts whose job it is to research, keep track of, advise their clients, and opine to the media about the gaming business. Analyze This cuts right to the chase.

Rather than reporting on a subject, and throwing in quotes by analysts to support or refute a point, Gamasutra offers up a timely question pertaining to the business side of the video game industry and simply lets the analysts offer their thoughts directly to you. Each person's opinion is his own and will (probably) not necessarily agree with their fellow colleagues'.

Music games have grown from a niche to one of the most dominant genres in 2007. Rock Band and Guitar Hero III are fighting the most publicized battle of this holiday season. The third installment in the Guitar Hero franchise launch netted Activision's biggest sales week ever for the company.

So we asked David Mercer of Strategy Analytics, Jesse Divnich of The simExchange, and Ben Bajarin of Creative Strategies:

What opportunities are there for other emerging niche genres?

What will be the next Guitar Hero-style phenomenon?


Article Start Page 1 of 4 Next

Related Jobs

Turbine Inc.
Turbine Inc. — Needham, Massachusetts, United States
[04.23.14]

Director, Analytics Platform Development
Linden Lab
Linden Lab — San Francisco, California, United States
[04.23.14]

Sr. Front-end Web Developer
Linden Lab
Linden Lab — San Francisco, California, United States
[04.23.14]

Sr. Software Engineer, Back-end
Linden Lab
Linden Lab — San Francisco, California, United States
[04.23.14]

Lead Engineer






Comments


Tony Hirst
profile image
I'm looking forward to seeing TV sports tie-ins using the re:play pattern ( http://blogs.open.ac.uk/Maths/ajh59/010121.html ), in which the state of the game at which the player starts is a duplicate of the state of the game in the real world (such as the state of the table in a snooker sim, or the course, pin and ball position in a golf sim).



The ability to use game data as the basis for saved films (cf. Halo 3) will also open up all sorts of opportunities for digital puppetry and machinima production.


none
 
Comment: