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They are the professional analysts whose job it is to
research, keep track of, advise their clients, and opine to the media about the
gaming business. Analyze This
cuts right to the chase.
Rather than reporting on a subject, and throwing in
quotes by analysts to support or refute a point, Gamasutra offers up a
timely question pertaining to the business side of the video game industry and
simply lets the analysts offer their thoughts directly to you. Each person's
opinion is his own and will (probably) not necessarily agree with their fellow
colleagues'.
Music games have grown from a niche to one of the most
dominant genres in 2007. Rock Band and Guitar Hero III are
fighting the most publicized battle of this holiday season. The third
installment in the Guitar Hero franchise launch netted Activision's
biggest sales week ever for the company.
So we asked David Mercer of Strategy Analytics, Jesse
Divnich of The simExchange, and Ben Bajarin of Creative Strategies:
What opportunities are there for other emerging niche
genres?
What will be the next Guitar Hero-style
phenomenon?
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The ability to use game data as the basis for saved films (cf. Halo 3) will also open up all sorts of opportunities for digital puppetry and machinima production.