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Analyze This: Divining The Next Guitar Hero-Style Phenomenon
 
 
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Features
  Analyze This: Divining The Next Guitar Hero-Style Phenomenon
by Howard Wen
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December 11, 2007 Article Start Previous Page 3 of 4 Next
 

Jesse Divnich, The simExchange:

Opportunities for other emerging niche genres: Only a handful of titles in the niche categories reach the status that the Guitar Hero series has. Boogie, Amplitude, MTV Music Generator, Karaoke Revolution and SingStar are just a few of the many that have failed in the music niche.

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To the publishers' benefit, the consumer has been more open to these niche genres [in] this generation over last -- the Nintendo DS being the best example with Cooking Mama, Brain Age and My Word Coach.

For emerging genres, we will likely see an influx of "board game" type titles over the next few years. I expect Scene It? on the Xbox 360 to have moderate success. Study tools and educational titles [are] a definite, as those have already had great success overseas.

What will be the next Guitar Hero-style phenomenon: Marketing also plays a significant role. After all, the only difference between Amplitude and Guitar Hero is a peripheral attachment and a decent marketing budget -- both titles were made by Harmonix!

Any future successful niche title will need some strong marketing support, which can only come from one of the bigger publishers. This would explain why MTV partnered with Electronic Arts on Rock Band, which is just more proof that MTV has lost its touch with the American youth when it turns to a video game company to try to convince teenagers what to buy.

Harmonix's independent follow-up to Guitar Hero, Rock Band.

For the peripheral genre, it is harder to predict the next winner as the consumer acts with more caution as the entry barrier is elevated due to the higher price. This explains why it took a few Guitar Hero [sequels], and a few add-ons, before it achieved widespread success. Personally, I think it would be foolish for anyone to try to predict the next big peripheral series. It really is a crapshoot. But rest assured: The knock-offs will be prevalent -- Flute Hero?

 
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Comments

Tony Hirst
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I'm looking forward to seeing TV sports tie-ins using the re:play pattern ( http://blogs.open.ac.uk/Maths/ajh59/010121.html ), in which the state of the game at which the player starts is a duplicate of the state of the game in the real world (such as the state of the table in a snooker sim, or the course, pin and ball position in a golf sim).

The ability to use game data as the basis for saved films (cf. Halo 3) will also open up all sorts of opportunities for digital puppetry and machinima production.

Andre Thomas
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Interesting article. But anyhow I think games in the style of Lord of Vermilion(Square Enix arcade game) and Eye of Judgment have the potential of being the next big thing in way of casual-friendly games, however its going to really take strong marketing for such a thing to happen.


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