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Persuasive Games: The Holly and the Ivy
 
 
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Features
  Persuasive Games: The Holly and the Ivy
by Ian Bogost
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December 20, 2007 Article Start Previous Page 3 of 3
 

The most high profile Christmas edition of a game has to be The Sims 2 Holiday Edition, a version of the best-selling PC game that bundles the Happy Holiday Stuff expansion pack. Players can set up encounters under the mistletoe, light up a familiar home with holiday bulbs and tinsel, add a Christmas tree to the living room, and tuck the kiddies into Christmas eve pajamas.

A title like Sims 2: Happy Holiday Stuff can stand alone as a full-fledged commercial product. But other holiday titles take the form of promotions more than full games. Several years ago, Sony released a special holiday edition of the irreverent golf game Hot Shots Golf. I picked up a copy at a point-of-purchase display in a video store for $5.

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Christmas in the Console

Since The Sims is really the only videogame to represent people's ordinary lives in a variety of circumstances, it's quite easy to add holiday decor, clothes, and even religious items like a Hanukkah menorah. But there's really no reason other games can't do the same, especially as more and more game add-ons appear, both online and at retail.

Videogame worlds are places where we spend a lot of time, and there is something charming and endearing about imagining that the worlds we inhabit and the roles we play in games can also enjoy the glint of holiday cheer, no matter how absurdly incongruous it might be to imagine an in-game Christmas, as in Christmas NiGHTS. Why not a holiday Halo level? Or a view of Christmastime in BioShock's Rapture?

Electronic Arts' holiday themed Sims 2 expansion pack, Happy Holiday Stuff.

The holidays are not just about cheer, they are also about excess. At Christmastime our guard is down and we are willing to try things for the sake of the holiday spirit rather than for more rational reasons. The Hot Shots Golf holiday offering was pretty limited: three holes of play on a snow-covered version of golf holes from the complete game.

But as Burger King's recent Xbox promogames suggest, with games reaching over $60 per title, almost anything is worth $5. And the holiday edition served both as a title on its own and as a promotion for the rest of the series.

It's an incredible irony that holiday videogames are so rare, given the fact that the industry relies so much on Christmas for its annual sales. As coffee and cookies and movies and ornaments suggest, people like holiday trinkets. While there are a few examples of games that provide the equivalent holiday glimmer, there is certainly room for much more. It's Christmastime. Can't we appreciate the glint of snow and the tinkle of bells in games just as much as the kickback of rifles and the groan of zombies?

[What other Christmas-themed games are out there? Feel free to comment if you have suggestions. Coincidentally, Gamasutra sister site GameSetWatch has just posted a list of seasonally-themed game sections from game designer Steve Gaynor which includes additional titles including Snatcher, Bully, Boogie Wings/The Great Ragtime Show, Hitman Blood Money, Animal Crossing, and Raw Danger.]

 
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Comments

Jose Pablo Zagal
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Planet Moon Studios' PSP game Infected was released in mid-november and takes place 3 weeks before Christmas. While shooting Santa Zombies is arguably a part of the Christmas spirit, the game does comment on the mindlessness of the season's drive to buy, buy, and buy some more. This game is arguably one of the better christmas-themed games out there. :-)

Scott Galloway
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I am not sure if it can be classified as holiday promotional or not but in the world of MMOs there are often winter or holliday events. Durring these times there is an increase (in my experiance) of gamers durring the duration of the event. this could mean higher subscription renewals as well as new player base given that many MMOs have trial subscriptions to these games durring said events.

An example of one of these holiday events is in the game that I perfer to play: NC Soft's City of Heroes (and City of Villains) durring the annual winter event there are a multitude of christmas activities available to the player.

A ski chalete opens up and is esentialy a new holiday only zone. you can ski down the mountain (by means of sliding) and by skiing through gates you can gain badges for making a ski run under a certain amount of time. There are also missions you can do to save "Baby New Year" so that father time can become young again. Christmas presents are littered in every zone and upon opening them you can recieve all manor of goodies if you are good or if you are bad you get a spawn of snow monsters.

With holiday temporary powers such as snow balls and badges and costume pieces, games like City of Heroes are very holiday minded and contribute greatly to the holiday spirit of game players.

Lorenzo Wang
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I find it refreshing that games do not have to rename their Christmas themes to "Holiday" themes. Either the "marginalized" masses haven't complained yet, or maybe games just provide truely democratic niches. :D

joel reed parker
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Nintendo handhelds are really where it's at for games based on Christmas. Couple of Grinch games, Elf, Santa Claus 3, Polar Express, Santa Claus Jr...

There are two Christmas themed versions of Outlaw Golf on the Xbox: 9 Holes Of X-Mas and 9 More Holes Of X-Mas.

I just finished playing through The Polar Express game for the Gamecube and I'm convinced that the game cannot be fully completed. If anyone knows where the last three pieces of the Teddy Bear are on the sorting room level are, I'll keep your secret shame...if you share it with me.

weysy wysy
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