Lead Game Designer, Electronic Arts
A lead game designer at the Casual Entertainment division of Electronic Arts, Robin Hunicke began her time at EA in 2005 in The Sims Division, where she worked on both MySims and The Sims 2: Open for Business. Her most recent project was Steven Spielberg's highly anticipated physics-based puzzle game, Boom Blox.
Hunicke also helped found the IGDA's Education Committee, whose Curriculum Guide is used by schools across the globe to teach development game classes. Hunicke is currently completing her PhD thesis in artificial intelligence and video games at Northwestern University.
While Hunicke is a head designer and a doctoral candidate, she is also an activity member of the game development community.
At the Game Developers Conference, she co-organizes the annual Game Design Workshop and the Experimental Gameplay Sessions, where ground-breaking games like Portal and Katamari Damacy have debuted.
Hunicke is not only innovative in being a enthusiastic, youthful voice for female game developers working with the industry's biggest publishers -- she also brings a touch of innovation to her games.
MySims, her Sims Wii title, was the first in the series to steer away from the game's accepted character design and take a more stylized, child-like approach, rejuvenating the much-loved gaming staple.
What her peers say
Bonnie: "Robin's personal creative perspective makes her work both exciting and refreshing. Her blog, GewGaw, has been sending out a positive female voice on game design for years before she officially entered the industry (and it's always a blast to read). Now that she's involved first-hand in game development at Electronic Arts, her unique touch -- and her enthusiasm -- are really showing through in her games. She brought a unique look to MySims, which was the first Sims game to match a stand-out aesthetic with its equally playful gameplay. I'm excited to see what Hunicke will bring to other important titles in the future!"