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Analyze This: What To Make of the Industry's Urge to Merge?
They
are the professional analysts who research, keep track of, advise their clients
on, and opine to the news media about the video game business. In Analyze
This, we present a timely question pertaining to the business side of the
industry, and then simply let a trio of analysts offer their thoughts directly
to you. Each person's opinion is his own.
Ed
Barton of Screen Digest, Jesse Divnich of Electronic Entertainment Design and
Research, and Michael Pachter of Wedbush Morgan Securities considered these
questions:
Generally,
what are your thoughts about mergers (such as the recent one between Activision
and Blizzard) and all the talk, rumors and speculation about other possible
mergers/acquisitions in the industry (including EA's attempt to buy Take-Two)?
Why has there been, apparently, such a strong "urge to merge"?
Which
developers or publishers do you see are ripe for being acquired?
Ultimately,
how do you think this will affect various people in the industry -- like the
developers and the consumer?
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