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By Howard Wen Gamasutra
November 19 2008

Analyze This: Will The Slowing Economy Affect Holiday Sales?

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Analyze This: Will The Slowing Economy Affect Holiday Sales?

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[They are the professional analysts who research, keep track of, advise their clients on, and opine to the news media about the video game business.

In Analyze This, we present a timely question pertaining to the business side of the industry, and then simply let a trio of analysts offer their thoughts directly to you. Each person's opinion is his own.]

Ed Barton of Screen Digest, Jesse Divnich of Electronic Entertainment Design and Research, and Michael Pachter of Wedbush Morgan Securities considered these questions:

With the slowing economy likely to enter recession, how do you predict each platform (console and handheld) will fare this holiday season?

Which titles coming out for the holiday season do you predict will be hits? And which ones will struggle for gamers' money in the weak economy?

In the end, how do you think the industry will fare this holiday season? Will gamers buy significantly less this season compared to last year?


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Comments

Roberto Alfonso 19 Nov 2008 at 6:01 pm PST
I am not sure many readers will bash him for Animal Crossing ;-) I wonder how SWS can be constrained by Wii Fit boards when there are almost 3m of them in the US market alone. While it is just 25% of the install base in US, I would think owners of the board would want to buy games for it, like Family Ski and SWS.
Richard Cody 20 Nov 2008 at 1:21 pm PST
I don't think the boxed retail outlets can keep up their sales with the economy in the shape it's in. Where the money can be made though is premium add-on content, cheaper online downloadable games, and expanding replay of games in general.
John Petersen 4 Dec 2008 at 4:41 pm PST
I know they just layed off 30 people at Planning zoning and building which means no permits are being pulled for building, and every department in the county is cutting 10%.

Yeah, it's gonna slow.






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