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arrow Upping The Craft: Susan O'Connor On Games Writing [6]
 
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arrow Reflecting On Uncharted 2: How They Did It [5]
 
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Features
  Game Developer's Top Deck 2008
by Gamasutra
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December 11, 2008 Article Start Previous Page 5 of 8 Next
 

Entrepreneurs

These individuals making it into the Entrepreneurs list are businessmen, sure, but you have to be a little more than a penny-pusher to be on our listing.

To make it into this group, one must not simply make money-one must do so in a way that reinvents the company, advances the industry, or flies in the face of convention. From massive franchises through small indies, all of the below honorees have done just that.

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Ace of Hearts: John Riccitiello, Electronic Arts

Riccitiello's return to EA has marked a turning point for the company. It's rare to see a CEO make such smooth, relatively contiguous, but still effective changes to a lineup. It's perhaps even rarer for a CEO that originally came from outside the industry to know so much about the games its company makes.

But the firm's maintenance of its top franchises and staff and simultaneous nurturing of well-made potential new ones, from Mirror's Edge through Dead Space, has meant that the company is becoming, surprisingly, less "The Man" and more "The Man You Want To Work For."

King of Hearts: The Housers, Rockstar

Sam and Dan Houser understand what very few others in the game business have managed to perfect -- that a combination of controversy and well-executed, stylish games add up to sales gold.

Sure, one might say that Take-Two division Rockstar Games overeggs the "rebel" card, but Grand Theft Auto IV's massive initial sales -- and a robust slate of other franchises, including Bully, Midnight Club, and Max Payne -- mean that the brothers continue to power much of their parent company's buzz and profits.

Queen of Hearts: Rod Humble, The Sims Studio/EA

Recently appointed the head of the Sims Label at EA [which EA Casual has now been folded into], Humble has notable street cred with developers, having created his own art-games such as The Marriage in his spare time in recent years.

But it's the diversification of The Sims line that he's now masterminding, and quite apart from the surprisingly sophisticated The Sims 3, extensions such as MySims (and the return of SimCity to greater console prominence) are showing why the original franchise of "play" is coming full circle in these casual times.

Jack of Hearts: Randy Pitchford, Gearbox

Make no bones about it, running a successful independent developer is tremendously difficult in today's rapidly stratifying market-and FPS veteran Gearbox, headed by Pitchford, is doing an amazing job of growing and expanding its company.

Starting with conversions or new versions of other companies' titles, Gearbox has created the developer-owned Brothers in Arms franchise, and is now diversifying further, thanks to games such as Borderlands and even a cheeky Samba de Amigo Wii version. Well-respected by peers and creating games that do well in stores, the company's entrepreneurial spirit seems to be swelling over time.


Sony/Insomniac's Ratchet & Clank Future: Quest For Booty

10 of Hearts: Ted Price, Insomniac

A key second-party Sony developer, what Price and his Southern California staff continue to do, perhaps more so than any other system-exclusive developer, is to iterate and create high-quality experiences on a yearly timeline.

The original Resistance was an impressive diversification, and with a much-awaited Resistance 2 out now, and the PSN-exclusive Ratchet & Clank Future: Quest For Booty being one of the first intentionally bite-sized AAA downloadable titles, and a North Carolina studio expansion planned for next year, the company seems in rude health.

9 of Hearts: Jonty Barnes, Bungie

Splitting from the mothership is a gutsy move, but if you have one of the biggest selling current console generation titles, as Bungie does with Halo 3, then setting up separately from Microsoft isn't such a stretch.

Helping them do so is Lionhead veteran and production head Barnes, and with the newly announced Halo 3: ODST being practically a mini-team side project for the now multi-project developer, we eagerly await the firm's continued evocation of its independent spirit.

 
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Comments

Arjen Meijer
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great article, maybe one day ill steal a card in there ;)
but that's year away! but one day!

Tom Krausse
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I have to question the statement that "No third party has understood Nintendo's hardware and target demographic as well as the Paris-headquartered Ubisoft" While it's tough to deny that Ubisoft does good with part of Nintendo's customers, I can't figure out why they choose to ignore the traditional core gamers that support the Wii/DS. Given that they have traditional core titles on other platforms, it makes me wonder why they don't care about the Wii gamer, and I know that it is costing them support, even among gamers that own multiple consoles.

Sean Parton
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Fantastic article. Quite a nice read. The joker's section is also rather entertaining, while still insightful.

@Tom: You just said it though, "no third party has understood Nintendo's [...] target demographic". Nintendo's target demographic is casual gamers, not core gamers.

Ubisoft makes ridiculously good games for the Wii, but nothing can please everyone (and in this case, a fairly large chunk of the "core" Nintendo gamer).

Carlos lópez
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Nice article, but you left over some of the most prominent people on the game Developer world

Shigeru Miyamoto - Please, he is the lead designer on Nintendo. If it wasn't for him we wouldn't have so fun memories running trough world splattering turtles and looking for princesess on wrong castles!!!!

Hironobu Sakagushi - He is the sole savior of SquareEnix. He is the creator of Final Fantasy. Most recent Las Oddysey

Jhon Romero - Ever heard of Doom. He is the mind behind the game. Shame that he only shinned once, but still, shinned pretty hard!!!!

Corwyn Kalenda
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Great list-- a few people I didn't even realize had done some of what they have. Very happy to see some personal favorites on the list, like Brad Wardell and Gabe Newell... I was also really happy to see some of the standout indie projects hit the list, since in a lot of ways the guys that gave us Braid and World of Goo and Audiosurf are keeping the dream alive for a lot of people with their successes.

I *did* find it a little surprising that the Trailblazers portion of the deck didn't include Cryptic Studios in some fashion-- when you look back over the last year(plus a little) for them, it's been a fascinating jump into new ground. Announcing Marvel, then selling their single(and very successful) title, then losing Marvel, announcing Champions, attempting to self-publish, announcing STO... it's a lot of unknown to forge that most companies would avoid. The largest impact to be had has, I think, gotten the least notice in the general shuffle, though it's what makes me most surprised to not see them-- the engine and development tools pipeline and their goal to bring the development time on a AAA MMO down from the notorious and costly timeframe we've come to expect down to a mere 1.5-2 years. I realize the jury's still out on whether it's something they'll be able to do, since the upcoming titles are just that-- upcoming, but even the *suggestion* that an MMO could be built on that kind of timeframe is a lot of food for thought.

@Carlos:

True, but I would argue that all of those people lacked anything really worthy of the list in 2008-- most of what you're citing is based on past conquest more than what they've spent their time doing in the last year. As I understand it, this list is intended to be a snapshot of the last year's events.

Bart Stewart
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I was expecting this to be the usual personality contest, but this list instead focused on actual contributions -- great job!

One omission that's perhaps understandable this year, but which I expect will be rectified in a year or two (assuming this list becomes an annual feature as I hope it will), is that of David Whatley at Simutronics for the HeroEngine. With licensees from BioWare to Bethesda sister-company Zenimax Online, and all of them saying very positive things about it, the HeroEngine could potentially do for MMORPGs what the Unreal Engine did for shooters. Once games start shipping, I won't be surprised to see Whatley's name somewhere on a future edition of this list.

On a mostly (though not entirely) unrelated note, I'm still waiting for someone to submit to Gamasutra a feature article -- or better yet, an entire book -- on the astonishing story of Looking Glass and what its "graduates," from Warren Spector and Harvey Smith (Deus Ex) to Ken Levine (BioShock) to Greg LoPiccolo, Dan Schmidt and Eric Brosius (Guitar Hero) to Emil Pagliarulo (Fallout 3), have accomplished and continue to achieve in the computer game industry. (And that doesn't even include folks like Allen Varney, Marc LeBlanc and others whose impact on game design is still strong.)

I'm obviously a bit of a fan where the Looking Glass style of game is concerned. But I think there's an objectively interesting industry story deserving to be told here, and Gamasutra would be a great place to start doing so.

sombrero kid
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the user is the second party you cannot get a second party developer, it's like a second person shooter (the concept of the camera being from the view point of the person being shot) i'd love to do that

Taure Anthony
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2008 was great.....here's to more dominance in 2009

but hopefully these key people don't become superstars......the game industry doesn't need to become a "Hollywood"

Mark Harris
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The meaningful exposure of exceptional talent in game development will help mainstream acceptance. Faces humanize the industry, and the art, and give gaming a voice among non-gamers. The real benefit is increasing the exposure of gaming, attracting new talent and new investors. A more prominent dialogue about the game industry could help broaden understanding in non-gaming society; which would do everything from increasing permeation of gaming culture into society at-large to decreasing pressure from politicians to censor games.

Tim Carter
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Good job.

Christopher McLaren
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Taure Anthony I think we need to have the "superstar" to create the recognition that the industry needs. How many people ask who is in a film rather than what it is about before choosing to watch it. If the industry needs to have figure heads to improve it's marketing then that is the way it needs to go.

Every single person on this list has achieved great work and are all skilled at what they do. Passing this knowledge or skills through the industry is what now needs to be looked at.

Taure Anthony
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@Christopher McLaren

Agreed....thanks

Jen Williams
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Very interesting article


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