Contents
Analyze This: Looking Back at the Year in Gaming 2008
 
 
Printer-Friendly VersionPrinter-Friendly Version
 
Latest News
spacer View All spacer
 
November 22, 2009
 
Video Game Watchdog National Institute On Media And The Family Shutting Down [12]
 
Modern Warfare 2 Infinity Ward's 'Most Successful PC Version' Yet [15]
 
New Tech, Design Details Of Project Natal To Emerge At Gamefest In February
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
November 22, 2009
 
Trion Redwood City
Sr. Environment Artist
 
Trion Redwood City
Sr. Evnironment Modeler
 
Sucker Punch Productions
Network Programmer
 
Sucker Punch Productions
Texture Artist
 
Sucker Punch Productions
Character Artist
 
Sucker Punch Productions
3D Environment Artist
 
Crystal Dynamics
Sr. Level Designer
 
Sony Online Entertainment
Brand Manager
spacer
Latest Features
spacer View All spacer
 
November 22, 2009
 
arrow Upping The Craft: Susan O'Connor On Games Writing [7]
 
arrow Small Developers: Minimizing Risks in Large Productions - Part II [7]
 
arrow iPhone Piracy: The Inside Story [51]
 
arrow And Yet It Grows: Analyzing the Size and Growth of the European Game Market [5]
 
arrow NPD: Behind the Numbers, October 2009 [13]
 
arrow Reflecting On Uncharted 2: How They Did It [5]
 
arrow Sponsored Feature: Rasterization on Larrabee -- Adaptive Rasterization Helps Boost Efficiency
 
arrow Postmortem: Wadjet Eye's The Blackwell Convergence [2]
spacer
Latest Blogs
spacer View All     Post     RSS spacer
 
November 22, 2009
 
Managing Creativity
 
Time Fcuk - A Postmortem [3]
 
Accepting the Inherent Value of Games [1]
spacer
About
spacer News Director:
Leigh Alexander
Features Director:
Christian Nutt
Editor At Large:
Chris Remo
Advertising:
John 'Malik' Watson
Recruitment/Education:
Gina Gross
 
Features
  Analyze This: Looking Back at the Year in Gaming 2008
by Howard Wen
0 comments
Share RSS
 
 
December 18, 2008 Article Start Previous Page 4 of 4
 

Michael Pachter, Wedbush Morgan Securities:

Hits and misses of 2008...

Surprise hit: Wii Fit. It looked fun but too simple to attract a real base, and it will end up being the best selling game of the year, better than Grand Theft Auto IV. That's remarkable. Surprise failure: Wii Music. Everything they [Nintendo] touch turns to gold. This one didn't.

Advertisement

How all the platforms performed in the market in 2008...

They all surprised me in one way or another. The Wii has sold 8 million units in the U.S. through November, compared to under 5 million through November of last year. That's remarkable, insofar as the Wii will sell more units than in any year in PS2 history.

The PS3 is up by almost the same percentage, but its sales are only 35 percent of Wii sales. In other words, the Wii is outselling the PS3 by almost 3 to 1. The 360 has been out the longest, so it should not have been expected to ramp, and it didn't. Sales are down 2 percent year-over-year.

The DS remains mindbogglingly successful, with year-to-date sales up 15 percent over last year's -- thru November, 6 million units.

It's hard to be "disappointed" in the PSP, which is up 1.5 percent year-over-year.

I suppose that the takeaway is that all of the consoles are doing at least as well as last year, with great strides made by the Wii and the PS3. The notable thing is that the Wii is still at launch price, while the PS3 is cheaper than last year. Imagine what will happen when the Wii is at $149!      

Lessons learned in 2008 that could change things in 2009...

Watch out for crowded release windows. There were a ton of games that were overlooked, and which should have been more successful.

These include Far Cry 2, Midnight Club: Los Angeles, Dead Space, Mirror's Edge, Saints Row 2, Mortal Kombat vs. DC Universe, LittleBigPlanet, and Prince of Persia, all of which came out in a crowded holiday window that included Gears of War 2, Fallout 3, Fable 2, and Call of Duty: World at War.

Midway's Mortal Kombat vs. DC Universe

My guess is that many of these would have performed better if launched in January through August, and we may see publishers re-think release windows going forward.

Do you have a business-related question about the video game industry that you would like to suggest for discussion in Analyze This? Are you a professional analyst and would like to take part in this column? Email howardhwen@gmail.com.

 
Article Start Previous Page 4 of 4
 
Comments

none
 
Comment:
 


Submit Comment