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Hits and
misses of 2008...
Surprise
hit: Wii Fit. It looked fun but too simple to attract a real base, and
it will end up being the best selling game of the year, better than Grand
Theft Auto IV. That's remarkable. Surprise
failure: Wii Music. Everything they [Nintendo] touch turns to gold. This
one didn't.
How
all the platforms performed in the market in 2008...
They
all surprised me in one way or another. The Wii has sold 8 million units in the
U.S. through November, compared to under 5 million through November of last
year. That's remarkable, insofar as the Wii will sell more units than in any
year in PS2 history.
The
PS3 is up by almost the same percentage, but its sales are only 35 percent of
Wii sales. In other words, the Wii is outselling the PS3 by almost 3 to 1. The
360 has been out the longest, so it should not have been expected to ramp, and
it didn't. Sales are down 2 percent year-over-year.
The
DS remains mindbogglingly successful, with year-to-date sales up 15 percent
over last year's -- thru November, 6 million units.
It's
hard to be "disappointed" in the PSP, which is up 1.5 percent
year-over-year.
I
suppose that the takeaway is that all of the consoles are doing at least as
well as last year, with great strides made by the Wii and the PS3. The notable
thing is that the Wii is still at launch price, while the PS3 is cheaper than
last year. Imagine what will happen when the Wii is at $149!
Lessons
learned in 2008 that could change things in 2009...
Watch
out for crowded release windows. There were a ton of games that were
overlooked, and which should have been more successful.
These include Far
Cry 2, Midnight Club: Los Angeles, Dead Space, Mirror's
Edge, Saints Row 2, Mortal Kombat vs. DC Universe, LittleBigPlanet,
and Prince of Persia, all of which came out in a crowded holiday window
that included Gears of War 2, Fallout 3, Fable 2, and Call
of Duty: World at War.
Midway's Mortal Kombat vs. DC Universe
My guess is that many of these would have performed
better if launched in January through August, and we may see publishers
re-think release windows going forward.
Do
you have a business-related question about the video game industry that you
would like to suggest for discussion in Analyze This? Are you a
professional analyst and would like to take part in this column? Email
howardhwen@gmail.com.
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