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[In his regular, in-depth look at April 2009's NPD numbers, Gamasutra's Matt Matthews examines the disappointing month from multiple angles, from Sony's results and theorized price cut plans, through the numbers behind the software sales drop.]
Commonly characterized as “recession-resistant”, the video game
industry finally appears to be feeling the global economic downturn
that has affected so many other parts of the economy.
According to
the NPD Group, which tracks retail sales in the United States,
video game sales in April 2009 were down 17% from the same period last
year.
There are a lot of reasons for the drop, and the recession is
merely one possible factor. From the dynamics of the hardware market
(including the phenomenal Nintendo DSi) to the doldrums of the
software charts, from hardware pricing to a hidden trend in accessory
sales, we'll try to give the context necessary for understanding
where the industry stands right before the biggest trade show of the
year, E3 2009.
Nintendo Tops Hardware Sales
As we
reported last month, midnight launch sales of 58,000 Nintendo DSi
units were recorded by the NPD Group as part of the March 2009
figures. Those initial sales were literally the tip of the iceberg
for what appears to be another very successful Nintendo system.
According to Michael Pachter, analyst for Wedbush Morgan
Securities, an additional 827,000 units of the Nintendo DSi were sold
during April 2009, or 206,750 units per week. That is an
exceptionally strong launch, especially during what is typically a
slower month in the videogame industry.
Combined, the Nintendo DS Lite and the Nintendo DSi sold more than
1.04 million systems for the month (260,000 units per week).
Compared
to the previous month (March 2009) sales of the Nintendo DS Lite were
down 57%, but at 215,000 units one could consider it the third
best-selling system of the month, behind the DSi and Nintendo Wii.
Roughly speaking, sales of the original Nintendo DS, launched in
November 2004, probably topped out around 5 million units.
The first
revision, the Nintendo DS Lite, has just reached 25 million units
while the second revision, the DSi, was just under 900,000 at the end
of April and has probably reached well over 1 million as of this
writing.
The second-best selling system in April, the Nintendo Wii, moved
340,000 systems for the month, or 85,000 systems per week. That
figure is the weakest for the Wii since January 2008, when the system
suffered a severe post-holiday shortage.
All other months when the
Wii had weaker sales were prior to July 2007, when Nintendo was still
grappling with incredible global demand for the system.
While Wii sales were down in April 2009, they were still
historically high for the month of April and really only
disappointing in the sense that the system wasn't as wildly
successful as it has been recently.
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And I am not surprised with that, in fact I still want to buy one :/
imo, it's bound to sell well until the very end of it's production cycle.. with that huge software library available for it, no wonder.. (: