[They are the professional analysts who research, keep track of, advise their clients on, and opine to the news media about the video game business.

In Analyze This, we present a timely question pertaining to the business side of the industry, and then simply let a trio of analysts offer their thoughts directly to you. Each person's opinion is his own.]

We asked Michael Pachter of Wedbush Morgan Securities, Colin Sebastian of Lazard Capital Markets, and Doug Creutz of Cowen and Company -- all of whom attended this year's E3:

Were there any announcements or events at this year's E3 you felt went under-reported but were notable for you and your analyst colleagues?

From a professional or personal view, what were some of your favorite things about this year's E3? Least favorite?

Is E3 back? That is, does the annual event still matter in the industry, and if so, did this year's E3 prove it?

Each analysts has a page to respond in, as follows: