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Colin
Sebastian, Lazard Capital Markets:
Under-reported
announcements or events:
Given
the amount of coverage from both the mainstream and industry press, I don't
think much fell between the cracks.
But I thought the Xbox announcement of the Halo: Reach beta shipping along with ODST later this year was a fairly big
deal.
I also think the fact Nintendo is coming back to the market with a
stronger first party lineup of games starting later this year and into 2010 was
overshadowed by the Xbox and PlayStation press conferences.
Favorite
or least favorite things about the event:
E3 is
the industry's "red carpet" event, and video games deserve a big,
robust and loud conference that brings attention to all of the innovation and
great content coming through the development pipeline.
While the back and forth
between the hotels, venues and the convention center is somewhat inefficient,
somehow the event feels at home in downtown L.A..
I think it would be useful to
open up the conference for one day at the end of the week to the public, and
get their feedback on the new products.
Is E3
finally back in the game?
Yes,
E3 is back to its roots, and the industry now believes there is a positive
return on that hefty marketing expense to put on the show.
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What coverage I did see was very impressive, and the show looked amazing on TV. Hopefully next year I can attend in person!
But the PS3 controller DID impressed me.
Sony had the Eyepet, a game up for release late 2009 that is very similar to Milo but with less smoke and mirrors and more content and more interaction. But even so Sony is reported to only have shown 'tech' and no games for this casual drive' even though what they showed was both. Both the tech demo that showed that the new controller was fully functional.
And then they also showed a title that is doing most of the things of 'Milo' and in my opinion presenting a far more interesting interactive character as it is a Pet rather than a human.
You are encouraged to touch a pet.
Touching a boy?
The question I see is, who is interested in these games? Eyepet is squarely aimed at kids, 5-10. But who wants to play with Milo? He is a kid that you have to talk with, so that will eliminate the very youngest audience and equally so the older audience who'd rather be playing skill based or plot focused games.
First off, Motion Controls on the Wii are a terrible example of innovation for the most part, because there's not a huge number of games that use them correctly, instead opting to add waggle, etc. But I'm not criticizing that. I think the better comparison, especially after statements like "Natal appeared to me to be a technological solution in search of a problem", would be the DS.
When the DS was announced, hordes of people on message boards etc. criticized it as a gimmick, saying "why do I need 2 screens or a touch screen to play these games? I could just use one big screen and the games I know could be done in THIS way instead.". An example of a game that would have completely lost its appeal without the DS, however, would be something like Kirby Canvas Curse. It used the new mechanics to make a new style of game, and I still think it's one of the best examples of a DS game. It could have been done with a mouse, sure, but that's not portable, and Nintendo doesn't have a mouse on any of their platforms.
Natal has the potential to be the same. Rather than saying "I had a very hard time envisioning playing Modern Warfare 3 using Natal", think about what the technology offers that other technologies don't. Disregarding whether it's possible with Natal or not, the style of implementation could be used for things like Head Tracking, which is something people have been vocal about wanting on forums, but moreso than that I think of the Milo demo (real or not) where the goggles (or some other object... can't remember what) are thrown out and the player catches them. Getting a sense of depth between you and the game could add something that we're not really seeing right now, and it's not as simple as saying "yeah but you could do that with a controller / motion controls", because they just don't translate as well.
I've seen some of the technology of Project Natal easily demonstrated in blogs and other events by the engineers that now work on the project. It is like Microsoft went around the web and threw money at these people to come work for them. It really was a brilliant idea to combine all these ideas into one device. Can't wait for the next step after that: Somatosensory haptic gloves and Augmented Reality glasses, then you can't argue that Natal is unpractical.
As for E3, I didn't attend this year because I really wasn't paying attention and didn't know it was going back to more of a show format. When I attended back in 2006 I did notice that 1 in every 2 badges read GameStop or EBgames. They need to kick the retail out, seriously limit it to studios(developers), publishers, manufacturers and the media(and the small amount of industry students they allow). Retail gets advanced copies of these games to play already.