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We are sitting in Facebook's offices in Palo Alto and
Silicon Valley, and you're friends are probably highly connected people. I
mean, I watched the election results in November at a Google employee's house
with a Twitter feed on the screen at the same time. But not everybody has that
set of friends. Are people using Facebook being this engaged with that
connected experience across the board, or is it filtering in?
GD: It is. It's across the broad. We have over 200 million users.
This is a huge audience here and growing rapidly. About 70 percent of our
userbase is international at this point. It's global. It's not just Silicon
Valley.
I know it's not just Silicon Valley. But is everyone as
connected? Does your general audience use it, or do you have core, heavy users?
How do you perceive that?
GD: That's a tricky question because there are lots of pieces to
that. What we see is people are very engaged across the board. There's a
virtuous cycle in that as people share more, other people share back. You'll
tend to it yourself. It's like there are social patterns that occur, so if you
start posting links to interesting articles, you find your friends doing the
same thing. Suddenly, my social graph becomes a way to discover interesting
articles, and they go to the newsstand less.
And so we see that in every kind of category. Like photo sharing.
We're now the number one by far photo-sharing site in the world. Game playing,
if we're not there already, we're getting there. So, everything that people
start to do socially just amplifies and grows like wildfire.
You envision a world where every piece of media
consumption or experience can be socialized via Facebook in some way. Do you
think the volume of updates at some point will actually outpace our attention
for them? That it could become spammy?
GD: Well, one of the great things of the social graph is it's a
filter on all of our experiences. What you're seeing is that as you're looking
at your Facebook messages, there's no spam in there. It's all from people you
know, and they're meaningful messages. Whereas I look at my email list, and
most of it spam now. So, the social graph is an incredible filter on the world.
I think that it naturally reduces spam. It increases the kind of signal to
noise out there in the world. I think that's one part to this.
The second part is that it seems like our appetite for information
just continues to grow. Our feed is real time, and there's more and more
consumption and creation since it became real time. You know, the amount of
information in the world is just going to continue to grow, and I think we'll
get some pointers on how we filter that information. And I think providing a
real time place, forum, and then having my social graph filter it is the right
model going forward. I haven't seen a better model yet.
I guess the last thing I want to touch on is the
stability of the platform. As we all know, as users of Facebook, Facebook
itself tends to evolve rapidly. When developers are working with it, what
guarantee do they have that their apps are safe from being evolved out of the
system? Have you reached a point where things are stable and developers can
approach it knowing what they're getting into?
GD: I think one of the great things about Facebook is we're
constantly evolving it. It continually gets better and better and better, and
our audience continues to grow and grow and grow. We think very carefully and
very deliberately about the changes we're making. They're all designed to
increase our userbase and increase engagement. And that benefits everybody.
You know, you look at the traditional game consoles that are
pretty static. This generation is great because now you can get a system
update. Remember before that? You couldn't. And the ability to make changes to
the platform and evolve the platform is very, very powerful because we can get
feedback form our users, from our developers, and incorporate that into the
evolution of the platform. We continually look at what's working and what's
not, and chart a course for success.
The platform itself is very stable. People have built successful
applications and successful business on it. But it will continue to evolve, and
there's still a long way to yet. We're just at the beginning of mapping out a
social graph and building a technology and service that everybody in the world
is happy to use.
Obviously, Facebook is primarily successful in certain
territories. Other social networks have bigger success in other territories. Is
that a gap that you see bridging, or is that something you see solidifying?
GD: So, globally, by far, we're the largest social network and
growing the fastest.
Specifically, let's say, China, you know, is a place
where Tencent has a huge presence or whatever. Do you see that as a place you
can go?
GD: Why, absolutely. One of the things we're seeing globally is
that because Facebook is global, that makes it a much more compelling social
network in a particular country because people want to connect with everybody
they know. There are certain territories where there are local networks.
Yeah, I'm on Mixi in Japan. I have some Japanese friends
that have come onto Facebook, but they tend to be really internationalized
people. Actually, I don't touch Mixi anymore. At some point, I felt like I had
to start a Mixi account to stay in touch with people in Japan, but I guess it
might be changing.
GD: So, what we see in some countries already is that Facebook
rapidly overtakes them because of this global aspect. The second is what we see
is that people sign up for the local network and Facebook, and over time, we
can overtake the local network.
I mean, we've never believed that we will be the only social graph
out there. We believe there are different mappings of the social graph. Our
goal is to be the best mapping and to really focus on the social graph as a way
to help people connect and share. And that's out number one focus and will
continue to be for a long time. That's a universal desire. And over time, we'll
continue our growth and become the best social graph out there.
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You can also hide specific people from showing up in your news feed, make your info/content private by list or by individual (down to each specific post, if you want to), etc.
and there you have facebook.:) as you had myspace before, all ripe for the picking/