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The State of the Nordic Development Scene
 
 
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  The State of the Nordic Development Scene
by Andrew Hayward [Business, Game Design]
10 comments Share on Twitter Share on Facebook RSS
 
 
March 2, 2010 Article Start Page 1 of 3 Next
 

Amidst last May's Nordic Game Conference in Malmö, Sweden -- simultaneously a celebration of the local industry and gathering of developers and students -- the last-minute revelation that Avalanche Studios founder and creative director Christofer Sundberg would not deliver his scheduled talk didn't seem particularly ominous. But the news that followed would be the first of many notable negative occurrences to hit independent developers in the region in a span of just a few months.

Sundberg's appearance was canceled in anticipation of further layoffs for the Just Cause developer, which shed 20 employees in May -- a sum that followed a previous release of 77 employees in October 2008, nearly half of the studio's staff at that time.


But while Avalanche soldiered on following the layoffs, other Nordic developers weren't as lucky.

The week after the conference, Deadline Games -- best known for Watchmen: The End is Nigh -- filed for bankruptcy, while August brought about the stunning closure of GRIN, a studio that had recently developed high-profile releases for Ubisoft and Capcom, and was rumored to be working on a Final Fantasy title for Square Enix.

Economic hardship has been a reality for developers of all sizes in recent years, and studio closures certainly aren't limited to the Nordic countries. But between the grim announcements and some concerns noted by developers at last year's conference, it became clear that there was a need to investigate how independent studios in the region perceive how their location and state of the local industry impact their success.

Speaking with several Nordic developers and industry members, Gamasutra discovered disparate viewpoints on some topics, yet many concerns are shared by studios throughout the region.

Nordic Origins

Several notable developers call the Nordic region home -- a Northern European area comprised of Sweden, Denmark, Finland, Norway, and Iceland. This includes publisher-owned studios like EA's DICE and Square Enix's IO Interactive, as well as independents like Remedy, Funcom, Avalanche, Starbreeze, and Redlynx.

While languages and currencies may vary between the member countries, the Nordic countries' governments are linked politically through the Nordic Council, and game developers in the region share a common trade and support group, the Nordic Game Program.

Established in 2006 by the Nordic Ministers of Culture (and supported by all five member countries), the Nordic Game Program was designed to make Nordic-designed games better available to consumers in the region, fund local development, compile and share market data, and create a larger Nordic presence at international trade shows.

Its most recognizable contribution, however, comes in the form of the aforementioned Nordic Game Conference, which takes place each spring. In 2009, it attracted more than 1,200 attendees, as well as international speakers like Grasshopper Manufacture's Goichi Suda and Media Molecule's Alex Evans.

Though the Nordic Game Program's website calls the local video game market the "sixth or seventh largest in the world," the Nordic development scene remains relatively small. According to Jacob Riis, communications director for the program, approximately 240 studios resided in the region in 2008, with about 3,300 individuals involved in game development out of a population of some 25 million people.

Riis says the industry evolved from demo groups hacking Commodore 64 and Amiga games in the 1980s, with studios like IO Interactive and the late Deadline Games emerging from that scene to become legitimate development studios. While the 1990s brought a focus from local developers on children's games and edutainment, it also marked the foundation of companies like Funcom and DICE, the latter of which is responsible for Electronic Arts' Battlefield shooter franchise.

However, Riis believes the last decade has seen a something of a schism develop between larger, established studios, and the smaller start-ups that have sprung up in recent years. "New companies have struggled to grow really large," explains Riis. "Today it seems as if there is a gap between big ones (DICE, IO, Remedy...) and the rest, with not that many medium-sized teams, but [rather] a growing number of small studios and start-ups."

Though the downloadable games market has brought success to some local studios, some in the region believe a lack of proper business understanding has kept many developers from weathering economic hardships and finding long-term success.

 
Article Start Page 1 of 3 Next
 
Comments

Erik Harg
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Representing Norway, one of the Nordic countries with less exposure in the article, I can say that while there seems to have been an increasing interest in the game development industry in the last few years, it is still very much a development scene, and not an industry, as stated in the article.

Possibly apart from Funcom, we don't have any large studios, and only recently did we get a publisher-owned studio through EA's acquisition of Playfish. The rest of the studios are from small to tiny, and the funding (again except for Funcom) is to a very large degree based on grants from Nordic Game and the state-controlled Norwegian *Film* Fund. A few of us do mostly contract work on advergames/serious games/visualization, but there are even fewer of us, and the local market for this is also quite limited.

In fact, given that we have an extremely limited entertainment industry regardless of media/format, our current game industry situation should perhaps not be considered half bad. We have almost no purely commercial film industry, and commercial TV productions are very limited outside the two main broadcasters (and advertising), so to have multiple commercially sound companies in the computer entertainment space is possibly all we could hope for?

Lars Kroll Kristensen
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Denmark has kind of a divided industry. A game development scene, and a few companies that are *industry*, as in focused on, and succeeding in, creating a viable business. IO, Unity and a few of the web / Mobile games companies spring to mind.

As the article correctly states, we're burdened with relatively high salaries compared to the nations we compete with, and that of course doesn't make it easier. Generally speaking though, we have a professional culture that lends itself well to game development, with many creative, motivated, well educated and highly opinionated people working in the industry. I personally think that this is much of the reason we strive to, and succeed in, outperforming other cultures, efficiency wise. Trouble is ofcourse, that even if we're twice as efficient as say an Indian or Russian company (which I think is stretching our efficiency :-) ), even then, we still often end up being the more expensive choice, because their salaries are just so low.

But hey: We just have to convince the rest of the world that we're worth it :-) . Clearly, our main competitive edge can't be price, so it has to be quality. Luckily, we're not that bad off with quality.

Actually. I think one place where we might lack behind e.g. USA, is in our "product mindedness" sometimes. Americans seem to me to be very, very good at seeing the *product* in a game, where many europeans, and probably even more so many nordics see the *game*, the fun, the work of art if you will. I think we in the nordic countries need more focus on the business, and the product aspect of the games we make.

Dave Fried
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If Americans are good at it, it's because the companies have business people who only care about it. Right now the American game industry is becoming a soulless shell that pumps out nothing but sequels. Find something without a number at the end of it coming out in the next 5 years.

Good luck with that search. =)

Lars Kroll Kristensen
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@Dave: Well, I understand what you mean, and thats certainly not what I want, but it is also my impression that the US indie scene, dominated by people who are in it for the love of gamemaking are also better at this product aspect of game development. THOSE guys, I want to learn from. I don't really want to be working in an "Industry", but I DO want to make a decent living doing what I love.

Ilari Kuittinen
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Although the tone of the article was a bit gloomy, I think that the Nordic region is doing quite well if you compare the amount of people employed by game companies compared to the total population. At least here in Finland we have around 1200 people in the industry vs 5,2 million population and this compares favorably with even the US (45,000 vs 300M).

I also remember how in late nineties there was a lot of talk how Indian game developers are going to take over the business from the smaller independent game developers, because of their ability to compete on price and opportunity to provide benefits of scale. However, I don't know if I have played a game developed in India (sure, some of the assets might have been outsourced there) and if I had, the developer's logo certainly wasn't there to be seen. Also, the price of Indian development isn't that cheap anymore. I think this is starting to happen in some Eastern European countries as well.

We are being protected by our cultural barriers for now and I believe that this takes another 10-15 years, before some of the developing areas are catching up. The current generation of game developers have grown up with games and being influenced by the Western culture. This certainly isn't the case in most of the developing regions in Asia for instance.

We Nordics have our window of opportunity still open for expressing our creativity and take a bigger slice of the games business, but it won't be easy if we don't get better support in the form of financing and education as we do have some inherited disadvantages as outlined in the article.

Alexander Hofstädter
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I find it a pity that Massive Entertainment (now Ubisoft Massive :P) is not even mentioned there as they are (at least in my view) a top-notch studio with a lot of talent, both in technology and arts. Not to mention their A+ cinematics team.

Eirik Moseng
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@Erik - I am not sure if there are a lot of companies living in the shadow in Norway, but we are at least one of them.

However, I for sure do not consider our company as a small to tiny. At most we have been almost 40 developers. Although the most part of them have been located in our Russian fully owned subsidiary, and the matter of fact we financially run the company from UK, the main competence and management is seated and employed in Norway where we consider our HQ to be and we consider us as a Norwegian company. We have been around for 15 years and most Norwegians do not even know who we are :) Yet we are one of the most established games development companies in Norway next to Funcom. We are probably the only games development company in Norway that has never ever applied for funding from the Norwegian *Film* Fund

I have lately learned that there are others too. Not large but at least bigger than "tiny to small" :) But that depends on where you put the bar for "small".

Erik Harg
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@Lars (first post): Well phrased analysis of the Danish and Nordic situation. I completely agree that efficiency alone cannot compensate for our region's salaries, but the combination of education, creativeness, eagerness and motivation is our only hope to produce higher quality games.

I also agree fully on the lacking businessminded-ness of Nordic (and even more of Norwegian, in my mind) game developers. Granted, the US model may at times become too money-focused, but as you subsequently point out, even quite a few indie developers in the US seem to have a very firm business and product focus, whereas we in our part of the world tend to value the creative expression more. Is this due to just mental attitude, business accumen or the need to have that focus to gather financing?

@Eirik: Well, that may be. However, I hadn't come across you at any Norwegian game development events, or noticed you in any of the major organizations before you appeared at the WS8 of JoinGame. And according to public records, your Norwegian company seems to have been a very minimal part of your operations, so I suppose it is debatable whether that makes your 40 devs count towards the Norwegian game developement industry or not. And my bar for tiny goes at 5-10 people, and small at about 30, just to give some arbitrary numbers. Not to discredit your work in any way; you seem to have accomplished quite a lot with your combined Norwegian and offshoring development practices, but whether it all counts as *Nordic* game developement is quite another thing. And my point is merely that the landscape of game business that we have is quite a far cry from the industry that we see spring into action next week at GDC, and in US- and UK-centric magazines.
As a side note, Eirik, would you like to consider: http://bit.ly/aWJTW3 ?

(Yeah, and my defintions puts TerraVision, my company, firmly in the tiny category, I know)

Ruthaniel van-den-Naar
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Call for more support from government, for us from post-communist countries, sounds very dangerous, please forget it. The principles of the social country in the gaming industry, isnt good idea. Your problem is high costs, high cost of work (high live level), the only way out of it is also making high quality games, otherwise you are useless for world. Why i sometimes going to Ikea, because are better than local furniture scum.. Why vikings wons, because have best ships, craftsmens and brave warriors.

  If you want to succeed, you need small teams of up to 30 people, which will doing really innovative, but also technically and artistically fully competitive with the big Molochs (Evil artz, Take2, M$), who have five times more employees, but do not have enough courage for innovation (even like censorship - Sony, Nintendo).

Simeon Pashley
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I just wanted to drop a line in to say that I have great admiration for the Nordic Development Scene and I only wished that you were better supported as an industry.

I know this extends out through the publishing community too as I've experienced whilst working for many of them.

Self-publishing is a great opportunity and it's quite easy to do, *if* you've got a compelling and exciting game in the 1st place.

Sadly, I think historically geo-location has been the issue with many publishers being based a significant distance away and that makes it hard for them to commit, simply for personal travel reasons. I know some of my friends came to the recent Nordic Games festival and they all said "but it's a long way". I know some external producers won't even work with teams over 100 miles away from London!

I think this is narrow minded and I do think that larger smart publishers will join the 21st century and embrace distance working by using technology to bridge this gap, vid con is rif, it's quick to get builds uploaded, etc. etc. Hey, we work in a cutting edge industry and things change on a monthly basis.

I know there are great opportunities and some awesome Nordic talent to be tapped into, it just requires effort but it ultimately pays itself back many fold.

I'm an advocate of small teams and their ability to eclipse larger dev teams with better games and more agile processes.

Maybe I'll see some of you guys @developconf2010?

Simeon
bl: http://game-linchpin.com
tw: @gamelinchpin


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