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NPD: Behind the Numbers, May 2011
 
 
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  NPD: Behind the Numbers, May 2011
by Matt Matthews [Business, Console/PC]
4 comments Share on Twitter Share on Facebook RSS
 
 
June 17, 2011 Article Start Page 1 of 5 Next
 

[Gamasutra analyst Matt Matthews examines hardware, software and accessory trends for U.S. video game retail sales in May -- a month what NPD Group called "the lowest month of sales for the industry since October 2006."]

After a stunning April the retail video game industry saw revenue decline 13 percent in May, with revenue declining across all segments according to the latest estimates released by the NPD Group on Monday. Only Nintendo's Wii saw its hardware sales increase month-over-month, and that system had the benefit of a price drop.


Even the accessory segment, which had seen year-to-date revenue up by 15 percent buoyed by Xbox Kinect sales, suffered a six percent drop in revenue compared to May 2010.

Along with a quick look at the top-line sales figures, we will dig into the many changes in the industry over the past month, including the effect that the PlayStation Network outage may have had on Sony's retail sales, the historical context for May's revenue figures, and the prospects for the Nintendo Wii and 3DS in the coming months.

Industry At a Glance

One could be forgiven for thinking the physical retail industry had turned a corner a month ago when we were considering April's sales estimates. In terms of dollars, total sales were up nearly 22 percent and software was up over 26 percent.

Compare that, now, with the dismal 13 percent decline overall and 19 percent decline in software for the month of May.

Despite the fall in monthly revenue, the year-to-date figures give room for cheer. Total industry revenue is actually flat, compared with the same period last year, and software is down a much more modest 6 percent in terms of dollars. In terms of units, software is down only 3 percent, showing that software prices have generally declined in 2011.

The table below summarizes the key figures.

 

For the record, the NPD Group is now clearly labeling their media releases to indicate that the figures include only retail sales. They are providing quarterly estimates of extra-retail sales, including mobile games, downloadable content, and casual games, along with other segments, but those figures are not included in the figures above nor are they considered directly in this analysis.

 
Article Start Page 1 of 5 Next
 
Comments

Chris Kaitila
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This just in:
Audio cassette sales drop for third consecutive quarter!
Sales of horse-drawn carriages at their lowest in years!
5.24" floppy drive sales plummet!

"May 2011 was the lowest month of sales for the industry since October 2006"

Was it REALLY? Let's stop measuring retail altogether and focus on digital, which quite likely is MORE than making up for the decline in old fashioned sales of obsolete physical goods. Non-gaming press use releases like this to declare the gaming industry dead which is not quite the whole picture. Disclaimers "for the record" aren't enough to offset the damage that outdated metrics like this have on our industry.

Cody Scott
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Physical sales being down in may really shouldn't be a surprise.... its the month before e3 which developers and publishers show off whats coming out in the fall. and the fall and Christmas shopping makes up the majority of game sales anyways.

What big name games do you know of came out in the month of may or end of April that was multi-platform? I cant really think of any.

The current Gen of consoles have been out for a while now so most of the people who wants one has already bought it.

and as far as accessory goes such as the move and kinect, not too many people want to add $100+ towards there consoles hardware since they were just fine without motion gameing or if they just had to have it already had a wii since its about the same price and has Nintendo's 1st party games..

im really not to frightened that sales are down.

DanielThomas MacInnes
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Well, if it makes you feel any better, sales of vinyl records are up up up! So that's good news, at least.

I'm not too sure how digital sales could be integrated into this. Do we break them down into full games, demos, add-ons, DLC? Do we include downloads on Apple and Google? Should sales on Nintendo, Sony and Microsoft's consoles carry more weight? And where do indie games like Terraria and Minecraft fit? I'm honestly curious about this.

Also, it would be immensely helpful if we could get actual sales numbers, and the Top 20 chart of individual SKU's. The current setup has always felt like circling the wagons to me, and I don't think that's very helpful. That's not a wise decision if the game industry really is shrinking.

In any case, this is a sad day for cassette tapes. I miss my old mix tapes.

Pallav Nawani
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Chris Stated:
"....focus on digital, which quite likely is MORE than making up for the decline..."

Numbers please?


none
 
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