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Double Fusion, Playwize Bring In-Game Ads To Poker Game
by Jason Dobson [PC, Console/PC]
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October 12, 2006
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Officials from in-game advertising firm Double Fusion and online game developer Playwize have announced a deal to include advertising in the upcoming PC poker game, Pokerwize.
According to Double Fusion, in-game advertisements will feature brands that players would expect to see in the real world. In addition, the online poker game will allow players the ability to customize their on-screen avatars from a selection of different player models and outfits, offering unique branding possibilities as well.
Pokerwize is a 3D card game that includes integrated voice chat and live advice from professional poker players. The game will include a variety of popular poker variations, including Texas Hold'em, Omaha, Seven Card Stud, and Five Card Stud. The PC game's interface will also allow players to do everything from raising and lowering bets to taunting rivals, bluffing and even flirting with fellow players.
"Double Fusion continues to grow our network so that our advertiser partners are reaching the largest, most diverse set of eyes, and not simply reaching the same gamers again and again," said Jonathan Epstein, CEO of Double Fusion. "By partnering with Playwize, the creators of one of the most innovative and realistic online poker experiences, the strength of our network increases exponentially."
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