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Microsoft’s Greenberg: Sony 'Out of Touch', 'Complacent'
Microsoft’s Greenberg: Sony 'Out of Touch', 'Complacent'
January 21, 2009 | By David Jenkins

January 21, 2009 | By David Jenkins
More: Console/PC

The PlayStation 3 can never catch up to the Xbox 360 in the market, says Xbox product management director Aaron Greenberg.

Greenberg's comments came in response to Sony Computer Entertainment boss Kaz Hirai's assertion that the PlayStation 3 has "official leadership" of the industry, and that the Xbox 360 "lacks longevity."

"This sounds like an old hardware company that’s comfortable with its market position," Greenberg told website The Bitbag of Hirai's recent comments that the PS3 hardware "has a lot more to offer" and leads the market despite its lower install numbers.

"That complacent attitude is out of touch with where the industry and consumer is today," Greenberg said of Sony.

"This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software," he added. "This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court."

Greenberg said he's "confident" that Microsoft will outsell the PlayStation 3 throughout the current generation. "I can’t imagine any scenario where the PS3 can catch up with us," he said.

"In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014."

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