Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 26, 2016
arrowPress Releases
June 26, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Epic's  Gears of War 3  Shirt Campaign Raises $150K for Child's Play
Epic's Gears of War 3 Shirt Campaign Raises $150K for Child's Play
September 6, 2010 | By Kyle Orland

September 6, 2010 | By Kyle Orland
Comments
    5 comments
More: Console/PC



Epic Games announced yesterday they've raised $150,000 for gaming charity Child's Play through the sale of real and virtual shirts surrounding the eventual fate of a character in the upcoming Gears of War 3.

Epic Games' Cliff Bleszinski and Rod Fergusson announced the haul via a pre-recorded video shown at the G4 panel at this weekend's Penny Arcade Expo.

The T-shirt campaign, which ran from July 29 to Sept. 1, let gamers purchase shirts reading "Save Carmine" or "Carmine Must Die" either for themselves or for their Xbox Live avatars.

It's currently unclear how the total sales were distributed between the virtual shirts or the real ones -- with the physical shirts distributed at San Diego Comic-Con and online via merchandising company NECA.

Each purchase was used to register a vote on whether new character Clayton Carmine will live or die in the next game in the series.

In the video announcement, Bleszinski played coy on the final outcome of the voting. "Although the fate of Carmine has been sealed, we can't tell you right now," he said.

The announcement comes as worldwide virtual good sales are expected to bring in over $3 billion for the year.


Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States
[06.25.16]

Technical/Procedural Artist
Insomniac Games
Insomniac Games — Burbank, California, United States
[06.25.16]

Audio Designer
Infinity Ward
Infinity Ward — Woodland Hills, California, United States
[06.24.16]

Associate Technical Artist
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States
[06.24.16]

Rigger/Character TD-Vicarious Visions









Loading Comments

loader image