GAME JOBS
Latest Blogs
spacer View All     Post     RSS spacer
 
June 7, 2013
 
Tenets of Videodreams, Part 3: Musicality
 
Post Mortem: Minecraft Oakland
 
Free to Play: A Call for Games Lacking Challenge [1]
 
Cracking the Touchscreen Code [3]
 
10 Business Law and Tax Law Steps to Improve the Chance of Crowdfunding Success
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
June 7, 2013
 
Sledgehammer Games / Activision
Level Designer (Temporary)
 
High Moon / Activision
Senior Environment Artist
 
LeapFrog
Associate Producer
 
EA - Austin
Producer
 
Zindagi Games
Senior/Lead Online Multiplayer
 
Off Base Productions
Senior Front End Software Engineer
spacer
Latest Press Releases
spacer View All     RSS spacer
 
June 7, 2013
 
Warner Bros. Interactive
Entertainment
Announces...
 
LittleBigPlanet PS Vita
developer Tarsier
Studios...
 
Havok™ Announces
Support of Xbox One
with...
 
EXATO GAME STUDIOS
ANNOUNCES LAUNCH DATE FOR
VOXEL...
 
E3 2013: Castlevania:
Lords of Shadow 2
trailer...
spacer
About
spacer Editor-In-Chief:
Kris Graft
Blog Director:
Christian Nutt
Senior Contributing Editor:
Brandon Sheffield
News Editors:
Mike Rose, Kris Ligman
Editors-At-Large:
Leigh Alexander, Chris Morris
Advertising:
Jennifer Sulik
Recruitment:
Gina Gross
Education:
Gillian Crowley
 
Contact Gamasutra
 
Report a Problem
 
Submit News
 
Comment Guidelines
 
Blogging Guidelines
Sponsor

 
Nintendo Shares Fall To Lowest In Five Years After Wii U Reveal
Nintendo Shares Fall To Lowest In Five Years After Wii U Reveal
 

June 8, 2011   |   By Mike Rose

Comments 38 comments

More: Console/PC, E3, Business/Marketing





Nintendo saw its share price fall to the lowest it has been in more than five years yesterday, as analysts said they were sceptical about the potential success of the new Wii U console.

The company noted a 5.7 percent decrease in share price to ¥16,930 ($212.00) at close of trading yesterday, with more than 2.2 million shares bought and sold. This compares to a daily average of 720,000 for the last six months.

Talking to financial website Bloomberg, Yusuke Tsunoda, an analyst at Tokai Tokyo Securities Co., explained, "There were high expectations from the new version of the Wii and this fell far short."

"People had expected to see something more at a big event like the E3, but there wasn’t really anything more than what’s already reported."

The upcoming console, set to be released in 2012, will feature HD graphics and a built-in 6.2" touchscreen, and is meant to offer "a new structure for home entertainment".

In addition to its touchscreen, Wii U's tablet-inspired controller features motion controls and an in-ward facing camera -- which was demonstrated with a FaceTime-style video chat session between two users.
 
 
Top Stories

image
Microsoft's official stance on used games for Xbox One
image
Keeping the simulation dream alive
image
A 15-year-old critique of the game industry that's still relevant today
image
The demo is dead, revisited


   
 
Comments

A W
profile image
Analyst are Stupid.

Dave Long
profile image
Perhaps, but you could have perhaps said it in a way that flattered you as well ;). Say, something along the lines of:



While I don't think the Wii U is necessarily for me, as I've already got a HD console and I can't see the touchscreen on a controller (and only one controller) being a big draw for me, I can see a lot of Wii-only gamers getting drawn into the awesome HD games the rest of us have been playing for the last 5 (or more if peeps have been on PC) years) - I'm not sure it'll sell like the original Wii, as I can't see the touchscreen controller being as instantly and easily marketable as the whole "Grandma waving a Wiimote on the couch and laughing" thing, which is a big factor behind the Wii's sales, but I have no doubt it'll do very well. Retro studios not having anything for this E3 suggests they're working on something as well, and Retro are by far and beyond Ninty's best studio these days.



And if analysts expected Wii-type sales to strike twice, then they really were stupid ;).

Eric Geer
profile image
Analysts ARE stupid



Although the name is terrible---I see some great potential in WiiU(i hate saying and writing it) And to see that there are some great 3rd parties excited to experiment--I am super pleased.

Greg McClanahan
profile image
Then buy some shares of Nintendo while it's on sale and profit if you're right: http://www.google.com/finance?q=PINK%3ANTDOY

Jonathan Gilmore
profile image
Good point. Remember, these are the same analysts that were ridiculed for saying that Kinect would sell 3 million in 2010.

Prash Nelson-Smythe
profile image
I'm not surprised by this news.

Brian Pace
profile image
I say here the same thing I said about the Wii, my kids will love this.

Roberto Dillon
profile image
They will fight for the only touch screen controller though...

Jonathan Murphy
profile image
That's good news! You can invest in Nintendo stock at a discount. I predict anyone holding onto Nintendo stock next year is going to make $$$.

Jonathan Gilmore
profile image
If you turn out to right, it looks like you found a second career.

Reuben Fortes
profile image
Being uncertain about a new technology is understandable but I don't see any fault in Nintendo's presentation of this awesome product. Not sure what these guys are analyzing because the public response has been overwhelmingly positive.

Javier San Juan
profile image
No fault? Well, many people never understood if WiiU was a new controller for the Wii, or a new console. They never really showed the console itself! And the name was confusing.



Also, I've seen a lot of negative comments about it (about 60% of all comments, from what I've seen). Where have you been reading?



Oh, and don't get me wrong: I loved WiiU... WHEN I UNDERSTOOD WHAT IT WAS.

Eric Geer
profile image
I think this has been Nintendo's problem for a while now....Nobody understands their new tech until they get their hand's on it...then it just disappears.

Michael Kolb
profile image
Their Press Conference was confusing as for the longest time I was like wait so this thing is the new console? Later on I read online the info and saw pics of the console itself and it was all clear. Not even showing a picture of their new console, after Nintendo touted how powerful it was probably didn't help.

Harlan Sumgui
profile image
The shares fell because nothing aside from the controller was revealed. The lack of clarity and information was marked; many were confused as to whether the wiiu was a wii addon, a new console itself, or a controller for a new console.



Further, none of Nintendo's weaknesses were addressed at e3: 1)online presence (currently close to nill), 2) functionality of console beyond game playing (currently nill, save netflix), 3) compelling reason to choose Nintendo console over competitors (currently nill except for Nintendo IP) 4)image of Nintendo as a company that makes things for kids and grandparents 5)brutal 3rd party support. Yes the new controller is interesting, but the vibe around revolution in 05/06 was all together different.



So from an analyst point of view:



high stock price + wii sales in tailspin + 3ds sales mediocre to poor + nextgen console sales strategy murky--->assessment based on probability and not faith--->sell.



Feel free to disagree and buy some shares asthe future's uncertain (and the end is always near); but I have a hard time arguing with the decision to dump shares.

Harris Javed
profile image
"The shares fell because nothing aside from the controller was revealed. The lack of clarity and information was marked; many were confused as to whether the wiiu was a wii addon, a new console itself, or a controller for a new console"



When I first saw it and started watching some videos, I wasn't sure if it was a new home console, a new portable or a new controller. The videos were not very clear at first and I didn't even see a clear picture of the actual system. All they kept showing was the controller. I had to look at some of the videos carefully in order to see the console. Honestly, they didn't do a good job presenting the system in my opinion, but there probably is more to come.

Harlan Sumgui
profile image
Harris, iirc the presentation was the opposite in 2005 when Iwata came out with the actual console and waved it around, but no controllers. Always leave them confused and wanting more...;-)

Evan Moore
profile image
I am compelled to agree. The first thing I asked when I saw the new console was "Will it have an online service like Xbox Live or PSN?". And you're right about 2 and 3, the only reason I was thinking of buying this is because I like Nintendo IPs.



It sounds like a risky venture to me, but apparently they still have more to say; hopefully they can address some of our concerns. I think it was too early to dump shares, but unless they give some concrete information by the time E3 is over, its probably the best move.

Jeffrey Crenshaw
profile image
"4)image of Nintendo as a company that makes things for kids and grandparents 5)brutal 3rd party support."



These were addressed.

Harlan Sumgui
profile image
In a PR way, but nothing concrete. imo of course.

Harris Javed
profile image
@Harlan:



I guess I just jumped the gun too quickly. :P

Evan Bell
profile image
Some definitive hardware specs would be nice.

William Dettrey
profile image
Remember that the console is launching in 2012. If that happens to be a "Holiday" 2012 release then were a year and a half away from that point. No company shows their goods that far away from release, typically its 2-6 months and especially with Microsoft and Sony dying to know more to rip off. This is part of Nintendos pattern. They have half revealed things before just to get developers thinking and on board with a more robust full reveal at a later time.

T K
profile image
If you are already a Xbox or PS3 gamer, this frankenmonster isn't going to pull you into Nintendo camp. Also most of these people will likely have an iPad. So if you already have a 360 and an iPad then why buy this thing? Ok, if you are one of the Wii users, sure then maybe go and get it. At best this thing just caters to already rabid Nintendo base. Don't see it as anything more than that. Pressures on Nintendo biz right now coming from all angles. Wii is dead (yes it was a fad), the 3DS is a complete dud, and the old DS is falling faster than a stone because iPhone and Android have killed the handheld console market. Thats why the stock down -76% from its peak in 2007. Does this WiiU actually change any of these dynamics? No.

Jonathan Gilmore
profile image
Harsh, but I'd add one more. Don't forget that part of the Wii's appeal was that it was just so much cheaper than its competitors, this one will be the same price or more. Guranteed MS and Sony will set prices below whatever this launches at.

Steve Peterson
profile image
The Wii U, aside from having a dreadful name, appears to be about catching up to where the Xbox 360 and the PS3 are in terms of graphics (even to the point of using 360/PS3 graphics in their gameplay demo reeles on stage!). I think that if the Wii U had substantially better graphics than the PS3 or the 360, Nintendo would have touted that fact. If the Wii U was going to have a price substantially lower than $299, Nintendo would have touted that fact, too. So it look like the Wii U will have about the same performance as the competition at about the same price.



Which leaves the controller as the differentiating factor; that may be a substantial one, but it's too early to really tell. The risky part for Nintendo is hanging their upside potential all on one feature. At least with the Wii, Nintendo had two key advantages: A substantial price advantage, and motion control. Now motion control is no longer unique to Nintendo, and apparently they will have no price advantage.



Nintendo's controller advantage may also be transitory; Microsoft has shown Windows Phone 7 phones working with the 360, and Sony could certainly do similar things with the PS Vita (and probably Android phones as well).



The stock price swoon seems perfectly justified to me. Nintendo can certainly turn things around, but I have yet to hear of a plan for turning 3DS sales around other than putting out some hopefully great new games and figuring that will boost sales. Maybe... maybe not. Nintendo was counting on 3D to be the prime selling point of the 3DS (hence the name!), but that doesn't seem to be that important to customers; Nintendo's even been trying to backtrack on the importance of 3D to the 3DS.



Worse, nothing they are doing seems to answer concerns about the impact of smartphones and tablets on their sales, or digital distribution, or social gaming, or indeed anything online.

Dave Long
profile image
Aye, well said - this is a product that's much more likely to sell to the rabid 20-million or so Ninty core, rather than the 70+ million casuals that picked up the Wii, or the broader core gamer group. I don't think it'll tank, but I'd expect sales for this to be closer to the 64 and the Cube than to the Wii. Of course, if Ninty do their job properly, then they should be able to make a reasonable amount of money off 20-million plus devices sold plus games, it won't be the end of Ninty by any stretch, but for something like the Wii to strike twice is very unusual.

kevin Koos
profile image
Given the 3DS isn't selling like mad and they are having to discount the Wii profits are not in Nintendo's short term future. In addition while many here are going to like the wii U my grandma or the very casual segment that the Wii connected with aren't going to be lining up for a massive controller and system that will be priced at $299 on the low end, my guess is $349. So while Wii U to gamers might be appealling to think they are going to sell it at the same pace as the Wii is doubtful. Plus I am guessing their profit on WiiU is going to be a lot less than they were making on the Wii, much more hardware involved.

John Martins
profile image
Another Wii, another gimmick. Children and casuals line up, those with gaming experience need not apply. I'm bored of it already.

Matt Cratty
profile image
I'm glad someone already said this.



I'm shocked by Nintendo's fall into banality.

Roberto Dillon
profile image
Problem for Nintendo is that now kids and casuals moved to facebook and iphone/android gaming... it won't be easy to retain them and repeat the original Wii success. I was blown away when I saw the Wii for the first time years ago (and I bought a few Nintendo shares which I sold later) but I am very skeptical now (and I won't buy any shares this time)

Jason Schwenn
profile image
Between Samba de Amigo, and VMU's, is Nintendo just aping the Dreamcast for a decade or so?



In case of the U, why would I want to play console games with a bulky Game Gear as a controller?

Cody Scott
profile image
but a vmu probably didnt cost $200 to make, and if the dreamcast could have played dvds it would have done alright.....but this....this "Wii U" im not sure of. they better have an amazing library of both 1st and 3rd party games or this system may cost nintendo a ton of money.

DanielThomas MacInnes
profile image
These investors are smart. If anything, they're a year late. Nintendo has fallen back into their selfish, lazy ways, lost in daydreaming and personal vanity projects, while deliberately ignoring (if not starving) their Wii market. The E3 presentation did a poor job of selling the new controller, and only left us with more questions than answers. And despite what everyone may wish to believe, the demo games shown will become retail games next year. It happened with Wii Sports and Wii Play in 2006, it happened with the 3DS' "augmented reality" demos last year.



Nintendo has shown that they are selfish and lazy. No support for the Wii...why? Only one newly-announced game for the 3DS...why? A sequel to the failed game that sank the Gamecube? Really? And are we really going to get barely-updated versions of Wii Sports and Wii Fit with tablet features no one ever wanted? Mii characters cut and pasted onto a hacked rerun of Super Mario 5?



Nintendo is also building a reputation for being unreliable and undependable. They build a new gadget, use it only once or twice, then throw it away and move onto the next little trinket. Where are the Motion Plus games? Where are the Wiimote's motion-control games? What about the Wii Balance Board? Remember the Gamecube-GBA connector? Remember the E-Reader?



Nintendo promises a new world of innovative videogames, then they quit and walk away after one or two pet projects because they just can't be bothered to put in any effort. Here's a sequel to Luigi's Mansion that nobody asked for. It was a miserable failure on the Gamecube, and it will be a failure again. But Miyamoto makes it beacause that's what he wants. Building on Wii Sports and Wii Play? Can't be bothered. They're through with motion controls. He can't even be bothered to come up with new games for the Wii U! These new versions of Wii Sports, Wii Fit, and Super Mario 5 are what the kids call "hacks." Hmph. Pretty much sums up the company, too.



What reason is there to believe that Nintendo will show any more support to their tablet controller? They'll come up with a novel use or two, publish a couple of early launch games, and then walk away. We're done! On to the next trinket! To hell with what the market demands and what the fans demand. Miyamoto will only do what HE wants, and on his schedule. And on your dime.



Last year, the Wii got Wii Party (from the makers of Mario Party) and Kirby. This year: another Mario Party and another Kirby. And the latest Puzzle Zelda that has been sitting on a shelf for over a year. It will do just about as well as the last three or four Puzzle Zeldas. How about a 2D, 4-player New Legend of Zelda? How about a new Ice Hockey, or Rad Racer, or RC Pro Am, or Gauntlet? How about something like Wii Tanks? How about a Wii sword fighting game? Why don't I have a damned lightsaber game? Who the hell's legs do I have to break to get something done around here?!



Nintendo absolutely refuses to fulfill their promises or provide the market what it demands. Meanwhile, the Wii's core audience - the fans who turned the Wii Series, Mario Kart, Mario 5, and Just Dance into megahits - are seething and frustrated. There's a lot of anger bubbling under the surface.

Ozhan Sen
profile image
What you said here is parallel to what I was saying to my friend yesterday after the news hit.



When Wii was released, they got all those developers talking about the "possibilities". They showed all these concept designs and sold the Wii's with these promises of imaginary "incredible games" that are going to come, possibilities were endless...



Years passed, and none of those dreams came true. No one got those "incredible games" doing those "revolutionary" stuff. All we got were the usual games with some gimmicky controls here and there once in a while, like fishing mini-games...



Now the year 2011 and Nintendo is back at it again.

http://lmgtfy.com/?q=%22wii+u%22+possibilities

Talking about the "possibilities" of their new system. If I believed in people, I'd say maybe this time they got wiser and would be skeptical about giving out their money for empty promises. But it is probably as stated earlier, that people got confused if this is a new console or a controller.



By the way, everyone already implemented (cough*copied*cough) the idea:

Apple:

http://www.joystiq.com/2011/06/09/onlive-player-app-for-ipad-and-andr oid-brings-
tablet-tv-integrat/

Sony:

http://www.escapistmagazine.com/news/view/110836-Sony-PS3-and-PS-Vita -Could-Repl
icate-Wii-U

Microsoft:

Already mentioned above on this page on other replies.



These is also the disappointment about the:

"America president Reggie Fils-Aime flatly admitted that much of the footage in the "sizzle reel" was in fact of games running on the PlayStation 3 or Xbox 360."

http://e3.gamespot.com/story/6318243/e3-2011-wii-u-third-party-montag e-actually-
xbox-360-ps3-pc-footage



So here we go I guess, there seems to be multiple reasons for the stock prices dropping.

Joe McGinn
profile image
It doesn't mean anything, analysts and stockholders can't predict anything as complicated as the game industry.

Jasper W
profile image
For all of you who find this news unbelievable; this 5 year low is your chance to buy Nintendo shares!


none
 
Comment:
 




 
UBM Tech