Following news earlier this week
that Seattle's Big Fish Games had received approval from Apple to launch what was the first subscription-based gaming portal on iOS devices, the company has now confirmed that Apple has reversed the move and pulled the app from the App Store.
The app allowed users to pay a monthly subscription for dozens of iOS games on demand for unlimited play.
However, according to a Bloomberg report, Apple has now pulled the app
from its online store, and did not give Big Fish Games a reason for the reversal.
Paul Thelen, founder of Big Fish, explained, "We were notified that the app was removed. We’re trying to follow up with Apple to try to figure out what happened."
Thelen noted that the company had been working with Apple for several weeks on the deal to make sure it met App Store requirements, and said that Apple had seen the press release for the app before it was sent out.
"It was officially approved," he explained, noting that he is currently looking to find out what went wrong from Apple.