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Nintendo Dominates MCV Awards In UK
by David Jenkins [PC, Console/PC]
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April 20, 2007
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The winners of the fifth annual MCV Industry Excellence Awards have been announced in a ceremony held in London last night, with Nintendo lifting three awards and a joint accolade to dominate the UK industry event.
The list of winners in full is:
RETAIL
Independent Retailer: e-Play
Entertainment Retailer: HMV
Specialist Games Retailer: GAME
Online Retailer: Play
Star Store: GameStation, Birmingham New Street
Special Recognition Award: Margaret Pearson (Centersoft)
PEOPLE & INDUSTRY
UK Development Team: Traveller’s Tales
Distribution Team: Koch/Nindie
Unsung Hero: Blizzard Entertainment
Sales Team: THQ
Games Publisher: Nintendo
PR & MARKETING
PR Team: Nintendo/Cake
New Games Brand: Guitar Hero (Activision)
Trade Marketing Team: Ubisoft
Marketing Team: Nintendo
Game Campaign: Gears of War (Microsoft)
Grand Prix Award: Nintendo
The awards were given in three key areas of Retail, People & Industry and Marketing with nominees appraised between the period of March 3rd 2006 to March 2nd 2007. The awards are voted for by a panel of ninety judges, from across the retail, publishing and development industries.
The annual special Grand Prix Award, voted on by MCV staff alone, was given to Nintendo, as the company was judged to have contributed the most to the video games business in the UK during the previous twelve months.
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