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IGA, Artix Partner To Grow Casual In-Game Ad Space
by Brandon Boyer [PC, Console/PC, Indie, Casual]
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May 23, 2007
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Independent in-game ad network IGA Worldwide has announced a major expansion in the casual games field as part of a new partnership with Artix to supply ads to the developer's Adventure Quest, Dragon Fable, and Battleon Flash games.
IGA says that the deal has added 8.4 million players a month to its base, with over 550,000 players a day logging on to Artix's casual Flash games, with the developer claiming some 32 million accounts already created, and 50,000 new accounts added daily.
IGA CEO Justin Townsend said that the company would be focusing on 15 second video ads across Artix's three game sites, allowing it to "offer further video options to our advertisers, leveraging the creative spots created for television as that medium continues to lose viewers.”
Added Artix founder Adam Bohn, “Artix has a very active, involved player community that visits the site often. Artix is entering the in-game advertising market as almost 98% of users play free. The demographic of Artix users represent a unique family oriented cross section of the online community and reaches an audience from 8 to 80.”
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