Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 25, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Draw Something  sees popularity surge following smartphone release
Draw Something sees popularity surge following smartphone release
March 19, 2012 | By Mike Rose




Since launching last month for iOS and Android devices, Omgpop's Pictionary-style game Draw Something has been downloaded over 25 million times for mobile devices, and is currently the most popular game on Facebook.

Draw Something launched at the start of February for iOS and Android devices -- it had already been available for Facebook before that. The game sees players drawing images and sending them to friends, who must then guess what has been drawn.

In less than two months, the game has shot to the top of the Facebook daily active user charts off the popularity of the smartphone versions, currently beating the likes of Words with Friends and CityVille with 12.2 million DAUs in total - it had 10.8 million DAUs as of last week.

According to a report in the New York Times, the smartphone versions of the game have been downloaded more than 25 million times combined, and more than 1.5 billion pictures have been drawn.

Dan Porter, the chief executive of the company, explained that the mobile versions of the game have helped the Facebook version gain traction, noting that Omgpop is "benefiting from hitting at a time when a lot of people are moving from feature phones to smartphones."


Related Jobs

Sanzaru Games Inc.
Sanzaru Games Inc. — Foster City, California, United States
[05.25.17]

Environment Artist
System Era Softworks
System Era Softworks — Seattle, Washington, United States
[05.25.17]

3D Artist
WRKSHP
WRKSHP — San Francisco, California, United States
[05.25.17]

Jr. Art Director
Pixelberry Studios
Pixelberry Studios — MOUNTAIN VIEW, California, United States
[05.25.17]

Junior Game Writer









Loading Comments

loader image