DeNA's Chinese expansion marches on with 3 mobile carrier partnerships
: Japanese social gaming company DeNA continues to bolster its expansion in the Chinese gaming market, announcing agreements with three of the largest mobile carriers in the country.
The social games giant has been pushing to own the mobile gaming space in China with its Mobage mobile games platform in recent months, most recently revealing an agreement with Huawei
for Mobage to appear on all the latter's mobile devices.
It has now signed deals with mobile carriers China Mobile, China Unicom, and China Telecom. According to the company, this means it is now cumulatively serving nearly 1 billion subscribers in total across all its outlets.
Each carrier is now offering a dedicated section for Mobage China on its store pages, with virtual item purchases included directly on monthly phone bills with each carrier.