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 The Sims Social  launches in China via Tencent's Qzone
The Sims Social launches in China via Tencent's Qzone
April 12, 2012 | By Mike Rose

April 12, 2012 | By Mike Rose
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More: Social/Online, Business/Marketing



Newsbrief: Electronic Arts has launched its popular social game The Sims Social in China via Tencent's Qzone social network, as a means of expanding the game's audience.

The Chinese version of the game, known as Mo Ni Shi Guang, was developed by EA's Playfish Beijing studio, and offers localized images, furniture, clothing and skills.

The original version of The Sims Social launched on Facebook last year, putting a social spin on the classic The Sims franchise. The game quickly became popular with 50 million active users in its first month, overtaking Zynga's Farmville in daily active users.


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