: Electronic Arts has launched its popular social game The Sims Social
in China via Tencent's Qzone social network, as a means of expanding the game's audience.
The Chinese version of the game, known as Mo Ni Shi Guang
, was developed by EA's Playfish Beijing studio, and offers localized images, furniture, clothing and skills.
The original version of The Sims Social launched on Facebook
last year, putting a social spin on the classic The Sims
franchise. The game quickly became popular with 50 million active users in its first month, overtaking Zynga's Farmville
in daily active users.