Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
March 26, 2017
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Bethesda wins 'Marketing Team of the Year' award
Bethesda wins 'Marketing Team of the Year' award
April 18, 2012 | By Eric Caoili




The 2012 Game Marketing Awards named Bethesda Softworks the "Game Marketing Team of the Year," celebrating the company's efforts promoting The Elder Scrolls V: Skyrim last year.

Held after San Francisco's Game Marketing Summit on Tuesday night, the awards show recognizes creative and standout marketing campaigns for games. Bethesda Softworks and its ad agency partner AKQA won numerous honors at the event.

AKQA was named "Game Marketing Agency of the Year," and it took home Gold/Silver/Bronze awards in various other categories with Bethesda, such as "Best Use of Sound," "Best Online Advertising Campaign," "Best Website for a Product," and many others.

Additional recipients included Electronic Arts ("Best Partnership" with ESPN), Ubisoft ("Outstanding Overall Marketing Campaign - General Entertainment" for Rocksmith), Microsoft ("Best Long-Format Promotional Content" with Gears of War 3), and Activision ("Most Effective Buzz Marketing: Promotion" for Call of Duty XP).

A full list of winners for all of the categories at the 2012 Game Marketing Awards is available to download here (PDF link).


Related Jobs

thatgamecompany
thatgamecompany — Santa Monica, California, United States
[03.25.17]

Senior Gameplay Engineer
Lionbridge Technologies
Lionbridge Technologies — Bellevue, Washington, United States
[03.25.17]

Sr. Business Development Director--#2525
Bartlet Jones Supernatural Detective Agency Inc.
Bartlet Jones Supernatural Detective Agency Inc. — San Diego, California, United States
[03.24.17]

Senior Engineer
Imbellus
Imbellus — Los Angeles, California, United States
[03.24.17]

UI Designer









Loading Comments

loader image