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PopCap explores merchandising with  Plants vs Zombies  products
PopCap explores merchandising with Plants vs Zombies products
April 30, 2012 | By Mike Rose

April 30, 2012 | By Mike Rose
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More: Social/Online, Smartphone/Tablet, Business/Marketing



Newsbrief: PopCap has announced a huge merchandising push, with multiple agreements in place, marking the first time that the studio has offered physical licensed products based on its games.

Launching later this spring, products based on the Plants vs Zombies franchise will be made available, including apparel, accessories, plush toys, figurines and branded electronics. The company has signed a total of six agreements with consumer product companies.

PopCap's Brennan Townley said that the move was part of the company's aim to expand its various brands in "authentic, meaningful ways." Merchandise based on the Bejeweled franchise and other PopCap games will follow in early 2013.


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Comments


Joe McIntosh
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I hope we see some Peggle plushies. Jimmy Lightning on my desk would be so radical.

Craig Page
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How about some zombies to put in my garden to replace the aging gnome population that is there now?


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