Sony Computer Entertainment aims to sell ten million units for its ailing PlayStation Vita handheld around the world by the end of the current fiscal year (ending March 2013).
The company may have difficulty reaching that goal, though, as the portable has struggled to pick up momentum with very few software hits. Sony has sold 1.8 million PS Vitas so far since launching the system in Japan six months ago, and in the West last February.
It intends to reach ten million PS Vita sales by releasing blockbuster games during the holiday season and by strengthening the system's online offerings, SCE CEO Andrew House told Reuters in an interviewtranslated by Andriasang.
However at its E3 press conference on Monday, Sony spent very little time debuting any big upcoming PS Vita exclusives, save for Ubisoft's Assassin's Creed 3: Liberation and Activision's Call of Duty: Black Ops Declassified.
Some have called on Sony to reduce the system's price to spur sales -- a strategy that worked for Nintendo last year when the 3DS faced similar challenges -- but Sony Worldwide Studios president Shuhei Yoshida says the company has no intention of cutting its price soon.
Sony has no hope of selling ten million units by next march, the thing is too pricey and there are no where near enough exclusives to justify the over priced proprietary memory cards. Why buy a vita when you can get more games on a cheaper system without the required costly extras?
Nintendo may have scared some people off from buying a WiiU. Still Sony showed no reason to pick up a video. That's why I feel no one won E3 this year.
Not even the 360 pulled that off. Either they've got something up their sleeves (yesterday would've been a really good time to show it) or they're massaging the numbers, or they've totally lost it.
Sony have a pretty good record of hitting their numbers, which suggests they know something we don't. That, or they've got new guys in the numbers dept.
If the 1.8 million number is correct than they need to sell on average 820,000 per month. (10m-1.8m/10months) Even with a massive price cut to $179 which Sony says isnt in the cards I just dont see how this is possible in anyway what so ever.
