Sony Computer Entertainment aims to sell ten million units for its ailing PlayStation Vita handheld around the world by the end of the current fiscal year (ending March 2013).
The company may have difficulty reaching that goal, though, as the portable has struggled to pick up momentum with very few software hits. Sony has sold 1.8 million PS Vitas so far since launching the system in Japan six months ago, and in the West last February.
It intends to reach ten million PS Vita sales by releasing blockbuster games during the holiday season and by strengthening the system's online offerings, SCE CEO Andrew House told Reuters in an interview translated by
However at its E3 press conference on Monday
, Sony spent very little time debuting any big upcoming PS Vita exclusives, save for Ubisoft's Assassin's Creed 3: Liberation
and Activision's Call of Duty: Black Ops Declassified
Some have called on Sony to reduce the system's price
to spur sales -- a strategy that worked for Nintendo last year when the 3DS faced similar challenges -- but Sony Worldwide Studios president Shuhei Yoshida says the company has no intention of cutting its price soon