Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 25, 2016
arrowPress Releases
August 25, 2016
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Mass Effect 3  advertising was not misleading, determines ASA
Mass Effect 3 advertising was not misleading, determines ASA
June 13, 2012 | By Mike Rose

June 13, 2012 | By Mike Rose
Comments
    6 comments
More: Console/PC, Business/Marketing



Newsbrief: The UK's Advertising Standards Authority has ruled that the various endings to the Mass Effect 3 story were "thematically quite different" and that EA did not mislead gamers with its claims that the player could affect the outcome of the story.

A number of consumers complained to the ASA after they felt the ending to Mass Effect 3 did not correlate enough with the decisions they made in the game. The debacle has previously caused a charity drive and led BioWare to promise free new content and scenes for the end of the game.

The ASA has now said that while it understands that consumers may feel that they could not influence the game's story as much as advertised, it considers the three choices at the end of the game, plus the effectiveness of the ending based on the player's "Effective Military Strength" score, to be enough such that the advertising was in fact not misleading.


Related Jobs

InnoGames GmbH
InnoGames GmbH — Hamburg, Germany
[08.25.16]

Senior Automation Engineer/ Software Engineer in Test (f/m)
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States
[08.25.16]

Tools Engineer
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States
[08.25.16]

Senior Producer-Vicarious Visions
Fermat Software
Fermat Software — Plantation, Florida, United States
[08.24.16]

Senior SDK Software Engineer (Virtual Reality tools group)









Loading Comments

loader image