Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 28, 2015
arrowPress Releases
November 28, 2015
PR Newswire
View All

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Devoted players can account for almost all of a F2P game's revenues -- Kongregate
Devoted players can account for almost all of a F2P game's revenues -- Kongregate
June 14, 2012 | By Eric Caoili

Committed free-to-play gamers, or those who play a virtual goods-based title more than 50 times, often account for more than 90 percent of a game's total revenue, according to study from GameStop-owned web game portal Kongregate.

The site argues that the key to monetizing microtransactions-based online games is to manage the "end-game" of a title, or aspects essential to long-term players, such as guilds or elements that affect player-versus-player mechanics.

"Too many titles introduce monetization elements without the end-game in mind," says Kongregate COO Emily Greer. "Players often tune out these advances, primarily because they have little long-term value to the user or the player is not yet connected to the game."

Kongregate reviewed more than 150 virtual goods-based games on its service as part of its study. Its results may differ from other platforms, as the site has traditionally positioned itself as one serving core social gamers, with titles targeting that audience.

The portal found that early stage players, or those who have played a title less than ten times, do make purchases. But while 30 percent of early stage players buy an item in multiplayer games, they accounted for only 3 percent of total revenue on average.

Devoted players typically account for only 2 to 10 percent of a game's total userbase, but the average revenue per user for that group is 3,000 percent higher on average compared to early stage players.

"Your committed players will provide you with the bulk of the games lifetime value," adds Greer.

Related Jobs

The Workshop
The Workshop — Marina del Rey, California, United States

Senior FX Artist
The Workshop
The Workshop — Marina Del Rey, California, United States

Senior 3D Environment Artist
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States

Online Multiplayer Gameplay Engineer
3BLACKDOT — Los Angeles, California, United States

Contract Game Engineer

Loading Comments

loader image