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We R Interactive aims to revive music genre through social game
We R Interactive aims to revive music genre through social game
June 21, 2012 | By Mike Rose

June 21, 2012 | By Mike Rose
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More: Social/Online, Business/Marketing



Newsbrief: In the wake of the music game boom on consoles, UK-based social games publisher We R Interactive is attempting to revive the genre via a new social game, and has signed an agreement with Universal Music UK to feature artists from the record label in its upcoming game Lyroke.

Lyroke, which is set to combine music videos with interactive play when it launches later this year, will initially roll out on Facebook before coming to other platforms. Universal's director James Healy noted that social gaming has opened up many opportunities for gamers to interact with music and artists.

Rock Band studio Harmonix also revealed in April that it is hoping to revitalize the music game genre, with the upcoming launch of Rock Band Blitz.


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