"A lot of times we judge the success of a game -- and predict its sales -- by looking at its launch day numbers. Steam sales have made that delightfully impossible."
- Amir Rao of Bastion developer Supergiant Games reflects on the impact of Valve's major Steam Sales.
Supergiant was just one of the developers featured in the recent 2012 Steam summer sale, and Rao says that these promotions have proven so lucrative that they've completely overshadowed Bastion's healthy launch day sales.
"Our launch day [for Bastion], which we viewed as very strong, is only our fifth best day of sales ever on Steam due to the power of the promotions we've had the opportunity to participate in."
Rao and other developers will have plenty more to say about Steam sales in our full article tomorrow morning. But until then, the question remains: Can the positive effects of these Steam sales really last? Are developers putting themselves at risk by selling games for a fraction of their full price?