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  Interview: Why Singapore Wants The Game Biz Exclusive
by Leigh Alexander, Staff [PC, Console/PC, Exclusive]
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July 4, 2008
 
Interview: Why Singapore Wants The Game Biz

Singapore's Economic Development Board aims to attract international business and investment to the Asian island. To that end, the EDB specifically targets the video game industry as well as other fields, reaching out to game developers to open branches or conduct business in the country.

The country's ability to give tax breaks and other incentives to companies has led to some notable wins in recent years, with LucasArts/LucasFilm setting up a major studio in Singapore, as well as Electronic Arts setting up a branch office in the country.

For perspective on Singapore's game development industry, Gamasutra spoke with Linda Sein, executive director of infocommunications & media for the Economic Development Board.

"The digital media industry is a dynamic and growing part of the Singapore economy and the EDB intends to continue to support this industry as part of our drive to develop Singapore into a knowledge-based economy. It is a promising new growth area," said Sein in summary.

The EDB hopes to make Singapore a "capital" of digital media development. Specifically, it projects that its domestic digital media industry will create 10,000 new jobs and boost the economy by $10 billion by 2015.

A more recent win for Singapore came in February 2008, when Ubisoft announced its plan to open a Singaporean studio that will eventually grow to employ a staff of 300. Japanese publisher Koei also opened a studio in the country to develop its Romance of the Three Kingdoms Online.

To attract development, Singapore is said to offer various government benefits and grants, although such programs are likely to be handled on a case-by-case basis. On that topic, Sein only stated that benefits "range from development incentives to an international manpower program to build up the necessary capabilities for the industry."

Though a number of publishers have established teams in Singapore in recent years, the country has not had a long history with the industry. "The games industry in Singapore is relatively still a young one," said Sein. "Just less than a decade ago, there were hardly any games developers in Singapore."

"Many of the local companies started with the staple of mobile and online casual games," she continued, "but with increased investor confidence in the market here and support from the government agencies, more are now able to set the their sights on bigger, full-blown game titles."

In many ways, this could be argued to be the major stumbling block for Singapore to attain a truly global profile - a major title with worldwide profile has yet to be developed solely in the country. In addition, the depth of local talent in the country is still being worked on.

However, if one is to take the example of Shanghai, where early talent leadership from studios like Ubisoft Shanghai has resulted in a rapidly burgeoning game development business using talent spun off that initial studio, it may be that this situation could create similar effects.

Right now, local studios tend to produce titles more geared towards casual or mobile, although the scene is growing. Nabi Studios has gained notice for its debut effort Toribash, which was a finalist in the 2007 Independent Game Festival.

Mobile-oriented Mikoishi is now moving into Nintendo DS development. In an interesting historical note, Sein points out that Mikoishi's Dropcast will achieve the milestone of being "the first made-by-Singapore Nintendo game."
 
   
 
Comments

Anonymous
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Let's not glamorize the exporting of western hemisphere jobs to Eastern countries. Let's face it, to many production models are wasteful and rather than doing better, or changing, our jobs are being exported to countries with lower wages, standards of living, and less workers rights. Lucas Arts for instance just laid off loads of Americans, and took their jobs to Singapore. I for one don't think it's cool, and would appreciate a little less of sales pitch on investing in Shanghai. Last I checked this was a North American publication.

Anonymous
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China, and India, already won this fight. Singapore cannot compete on costs, experience, or quantity of manpower, even with incentives from their ruling government.

Anonymous
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I don't think the lower standard of living argument holds up too well considering Singapore has a GDP per capita equal to or better than the United States, depending on what sources you read. Don't you think it's slightly arrogant to assert that the western hemisphere has some kind of ownership of the game production industry? Japan has been as much at the forefront as the USA has since the infancy of the industry, and considering Singapore's significance in the world economy, I personally find it surprising it took this long for them to become a player in video games. I think western based developers are interested in the country because it has an untapped artistic talent, and is a desirable place to live or even emigrate.

Anonymous
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> Lucas Arts for instance just laid off loads of Americans, and took
> their jobs to Singapore.
You should check your sources: LAS has beeb opened years before the layoff. Which included almost no one from the dev teams.

Anonymous
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While Singapore has significantly high GDP, as well as excellent engineering skills, in my experience the one major thing lacking is artistic competence. The very "Chinese" mentality (pardon the over-simplification) can't seem to provide the kind of out-of-the-box thinking required of the video-games industry. This is very evident in the (lack-of) local art schools, as well as the exhibiting art-galleries.

Anonymous
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Excellent point. I for one strongly believe that the game industry is being pushed artificially by the government into Singapore, as part of their plan to make the city-state more "hip". Truth is, arts in Singapore are extremely hard to come by, and programmers are barely any cheaper than in the US. It may succeed and survive, mind you. But it'll be because it's on artificial life support from the government.

Anonymous
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As someone who is currently living in Singapore, I agree that the country probably won't be winning any awards in the artistic creativity department anytime soon, but the general trend now seems to lean towards the outsourcing of certain game-related assets to Singaporean companies / divisions, rather than the creation of full-scale IPs. I've heard of a bunch of higher profile games still in development by Singaporean studios, (Lone Wolf anyone?) but in general there's a long long way to go before we can talk about being a hub of anything.


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