Newsbrief: Applicasa, a server-side solution startup company for mobile game development, has launched the private beta of an all-in-one development platform which allows studios to build their own virtual stores and implement in-app purchases through them.
The new service combines Applicasa's backend-as-a-service SDK with the new in-app purchase management and promotional tools. The company claims that it is the first package to include these features alongside a data analytics tool.
Developers are able to drop just a few lines of code into a game to trigger promotions when users hit certain milestones, such as virtual currency rewards or discounts. Those studios interested in trying the system out can sign up for the beta at the official website.
