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Microsoft's Surface tablets match iPad pricing
Microsoft's Surface tablets match iPad pricing
October 16, 2012 | By Eric Caoili

October 16, 2012 | By Eric Caoili
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    6 comments
More: Smartphone/Tablet, Business/Marketing



Newsbrief: Microsoft has priced its upcoming Surface tablets in line with the market leader, Apple's iPad, charging $499 for a 32GB model ($100 extra for the special keyboard cover) and $699 for the 64GB model (keyboard included).

The newest iPad models have a starting price of $499 for the 16GB edition, $599 for 32GB, and $699 for 32GB. Other rival tablet makers, like Google and Amazon, however, offer smaller tablets that sell for as cheap as $199.

A number of developers have expressed interest in creating games for the new platform, looking at the tablets as an alternative to the saturated game market for iPads.

Microsoft will launch its Surface line on October 26. The initial devices will run the Windows RT operating system (a variant of Windows 8) designed for tablets and smartphones, as opposed to the Surface Pro models that will run Windows 8 Pro and ship in January 2013, according to All Things Digital.


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Comments


Simas Oliveira
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That's a big bummer. Killed the interest I had in it.

E McNeill
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I'm actually pretty impressed. I was thinking they'd price it like a laptop.

Also, having played with Metro apps, I think they're pretty slick. I'm curious to see how it'll be received.

Joe Wreschnig
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"I was thinking they'd price it like a laptop."

They will probably price Surface Pro like a laptop.

Remember, this is an ARM tablet. It's not the "fully compatible Windows 8 experience" that everyone seems to think Surface is.

Simas Oliveira
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@McNeill, yes I also think they are pretty slick, been a happy WP7 owner for a year now, I don't have nothing against the metro interface on handheld devices. It works pretty well.

But my interest was towards the Pro version, mainly because of ports, x86 applications and keyboard, and I thought it would be priced in that range, but since the entry models already cost this much... Bummer. It seems it will be, not unlike the iPad, a luxury gadget.

Robert Green
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I think anyone hoping for what is essentially an ultrabook without the keyboard/trackpad for the price of an ipad was inevitably going to end up disappointed, and I'm pretty sure they knew this and tried to set the expectations at the original unveiling.

Joe Wreschnig
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So the one feature that set it apart from the iPad - the keyboard (which admittedly looks cool) - is optional and probably won't be on most devices? And there's two *different* keyboards on top of that?

So it's just an iPad with an unproven OS and low resolution and an ill-chosen aspect ratio, for the same price as an iPad?


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