Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 2, 2014
arrowPress Releases
September 2, 2014
PR Newswire
View All





If you enjoy reading this site, you might also want to check out these UBM Tech sites:


8-Bit Funding pledge site closes after failing to compete with Kickstarter
8-Bit Funding pledge site closes after failing to compete with Kickstarter
October 17, 2012 | By Mike Rose

October 17, 2012 | By Mike Rose
Comments
    7 comments
More: Console/PC, Indie, Business/Marketing



Newsbrief: 8-Bit Funding, a video game crowd-funding website that launched at the start of 2011, and been forced to close down as it simply could not compete with Kickstarter.

The website was dedicated to providing game developers with a place to collect pledges for their upcoming in-development titles, and allowed studios from anywhere in the world to start a campaign.

However, a message on the official website now states that it has been abandoned, due mainly to the fact that the initiative was not able to build up a userbase big enough to challenge Kickstarter.

Gamasutra previously compared the various crowdfunding solutions available to developers, describing 8-Bit Funding as "the underdog of the bunch."


Related Jobs

WB Games
WB Games — Kirkland, Washington, United States
[09.02.14]

Senior Software Engineer, Graphics
WB Games
WB Games — Chicago, Illinois, United States
[09.02.14]

Senior Artist, Cinematics
Wargaming.net
Wargaming.net — Chicago, Illinois, United States
[09.02.14]

QA Analyst - Web
YAGER Development GmbH
YAGER Development GmbH — Berlin, Germany
[09.02.14]

Visual FX Artist (f/m)










Comments


Aaron San Filippo
profile image
This seems like an odd reason to give for shutting down. Imagine I started a restaurant, and after two years said: "Guys I just can't compete with McDonalds."

E Zachary Knight
profile image
I don't think it is that simple. They aren't just picking a random competitor from a hat. They are describing just why they could not gain users. They tried to become a go to place for game developers to set up crowdfunding but could not gain the number of customers because those customers preferred the more well known competition.

In the restaurant business, you wouldn't name a single competitor because there is just too much competition. But you would say that your restaurant could not differentiate itself from the competition and could not gain sustainable levels of patrons to stay in business.

However, it hte crowdfunding market, there is a lot less competition and it is much easier to highlight a particular competitor that made success more difficult. They could have said Indiegogo as well, but even that name is less well known in crowdfunding.

Paul Laroquod
profile image
If competing with Kickstarter was the goal, you don't call your site '8-Bit Funding' -- that is a niche name. You only pick a name like that if you are trying to dominate a niche, not compete with the major player. So I guess they failed to dominate their niche, but I don't think they ever had a chance in hell of "competing with Kickstarter".

Maria Jayne
profile image
You're either first or you're the best, very little room for anything else.

E Zachary Knight
profile image
Is it worth noting that the operators of 8-bit have decided to go a different route to game promotion? They have set up a new site that is not really a crowdfunding site but more a promotional and sales tool for games in development.

https://indiegamestand.com/

Aaron San Filippo
profile image
Looks really interesting!

The Le
profile image
Doesn't look interesting at all. The website is designed horribly. Anyone coming to that site would have no idea what is going on.


none
 
Comment: